Regional CRM Growth Lead – Multi-Market Lifecycle

Shopback 2; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

ShopBack Group in Singapore is seeking a Senior CRM Lead to own regional lifecycle marketing across 13 markets. You will design campaigns, build segmentation, and optimize flows to drive engagement and retention.

You will partner with Product, Data, and Tech to architect CRM tooling, mentor junior marketers, and pilot experimentation. A data-driven, hands-on leader is ideal for our fast-growing, tech-driven environment.

Qualifications

• 5–8 years of CRM or lifecycle marketing experience.
• Proven track record leading CRM initiatives across multiple markets.
• Strong strategic mindset with data-driven campaigns.

Responsibilities

• Own regional CRM strategy and drive growth across 13 markets.
• Hands-on design and launch of campaigns; build segmentation and optimize flows.
• Establish CRM best practices and playbooks scalable across markets.
• Partner with Product, Data, and Tech to architect CRM tooling and automation.
• Lead regional performance reviews: analyse cohort behavior and translate into impact.
• Mentor junior marketers; transfer CRM and B2C expertise to the team.
• Champion experimentation; pilot new tactics and scale winners.
• Build influence across marketing, product and commercial leadership as CRM advisor.

Skills

CRM

Lifecycle marketing

Digital/tech/e-commerce

Leadership

Marketing automation

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

ShopBack Group in Singapore is seeking a Senior CRM Lead to own regional lifecycle marketing across 13 markets. You will design campaigns, build segmentation, and optimize flows to drive engagement and retention.

You will partner with Product, Data, and Tech to architect CRM tooling, mentor junior marketers, and pilot experimentation. A data-driven, hands-on leader is ideal for our fast-growing, tech-driven environment.