Remote-First X-Focused Social Media Strategist

Binance; Singapore; A distancia; SGD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first

Career growth opportunities

Flexible schedule

Descripción de la vacante

Binance is seeking a skilled Social Media Specialist to manage day-to-day activities for our X-focused presence, crafting timely, platform-native content and engaging with the community. You will leverage AI tools to produce visuals, memes and short videos that align with our brand and drive engagement across global audiences.

You will monitor trends, report on performance, and collaborate with external agencies to ensure timely delivery of assets and campaigns in a fast-paced, remote-first

Formación

• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Hands-on experience using AI-powered content creation tools to produce static visuals, GIFs, memes and short-form videos, with examples of the results or impact achieved.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.

Responsabilidades

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• Use AI tools as a core part of your content workflow to create platform-ready visuals, GIFs, memes and short-form videos that meet brand standards and drive engagement.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Conocimientos

Social media management

Content marketing

Digital marketing

Brand marketing

AI content tools

English fluency

Herramientas

AI content tools

Descripción del empleo

Binance is seeking a skilled Social Media Specialist to manage day-to-day activities for our X-focused presence, crafting timely, platform-native content and engaging with the community. You will leverage AI tools to produce visuals, memes and short videos that align with our brand and drive engagement across global audiences.

You will monitor trends, report on performance, and collaborate with external agencies to ensure timely delivery of assets and campaigns in a fast-paced, remote-first