Remote Social Media Specialist: Crypto & AI Content

Binance; Singapore; Remote; SGD 60,000 - 110,000; Full time

Benefits offered by this job

Remote-first

Career growth opportunities

Competitive compensation

Global team

Flexible work arrangements

Job summary

Binance is seeking a seasoned Social Media Content Specialist to manage day-to-day social media activities with a strong focus on X.

You will develop engaging content, schedule posts, and engage communities while leveraging AI tools to produce on-brand visuals and short-form videos.\n You will monitor trends, report performance, and collaborate with agencies to ensure timely delivery of content aligned with our brand priorities.

Qualifications

• Fluency in English required; additional languages are a plus.
• 3+ years in social media, content marketing, digital marketing, or related field.
• Hands-on experience using AI-powered content creation tools to produce visuals, GIFs, memes, and short-form videos.

Responsibilities

• Manage day-to-day social media across channels, focusing on X content planning, creation, scheduling, publishing, and community engagement.
• Apply platform knowledge to create timely, engaging content that aligns with brand strategy.
• Leverage AI tools to generate platform-ready visuals, GIFs, memes, and short-form videos meeting brand standards.
• Research and develop engaging social content tailored to platform audiences and brand priorities.
• Monitor trends and conversations, identifying opportunities for timely and brand-relevant content.
• Support weekly/monthly performance reporting using analytics tools and identify engagement improvements.
• Analyze published content performance and recommend format, messaging, timing, and creative approaches.
• Monitor conversations and sentiment, flag reputational risks to senior team members.
• Coordinate content assets, approvals, publishing timelines, and deliverables with agencies/partners.
• Follow social media processes and reporting frameworks, while seeking workflow improvements.
• Stay up to date with emerging AI tools and content creation techniques to boost quality and efficiency.

Skills

Content planning

Content creation

AI content tools

X platform knowledge

Social media growth

Engagement strategy

Analytics reporting

Tools

AI content tools

Analytics tools

Job description

Binance is seeking a seasoned Social Media Content Specialist to manage day-to-day social media activities with a strong focus on X.

You will develop engaging content, schedule posts, and engage communities while leveraging AI tools to produce on-brand visuals and short-form videos.\n You will monitor trends, report performance, and collaborate with agencies to ensure timely delivery of content aligned with our brand priorities.