Regional SEA Performance Media Lead

Merkle Italia; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

Dentsu is seeking a Performance Manager to lead paid media planning, activation oversight, optimization and client management across Southeast Asia for a leading jewellery brand. Based in a regional hub, you will collaborate with local market teams, platform partners and cross-functional specialists to drive growth through full-funnel strategies.

The role requires strong performance marketing expertise, strategic thinking, stakeholder management and the ability to navigate multi-market

Qualifications

• 5+ years of paid media experience in an agency environment.
• Experience managing multi-market or regional accounts.
• Experience managing both brand and performance objectives.
• Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands.
• Strong client-facing and presentation skills.
• Advanced proficiency in Excel, Google Sheets and reporting platforms.
• Experience working with analytics and attribution tools such as GA4, Looker Studio, Campaign Manager 360, Accutics (preferred).
• Fashion, beauty or premium retail experience.
• Experience working within a hub-and-spoke operating model.
• Familiarity with Southeast Asian consumer and media landscapes.
• Experience managing campaigns with both ecommerce and store traffic objectives.
• Understanding of incrementality, attribution and measurement frameworks.

Responsibilities

• Lead media strategy & planning across SEA markets.
• Oversee campaign activation and optimisation across multiple channels.
• Guide specialists on campaign structure, audience segmentation, and bidding strategies.
• Monitor performance against KPIs and identify optimisation opportunities.
• Ensure media investments deliver growth and business results.
• Lead weekly, monthly and campaign reporting across SEA markets.
• Translate data into actionable insights for clients and stakeholders.
• Build narratives around market performance and growth opportunities.
• Manage client expectations and provide proactive recommendations.
• Coordinate with local agency teams to ensure campaign excellence.
• Establish governance and best practices across markets.
• Mentor executives and specialists within the team.

Skills

Paid media expertise

Multi-market experience

Brand & performance objectives

Client-facing skills

Presentation skills

Hub-and-spoke operating model

Southeast Asian market knowledge

Ecommerce & store traffic objectives

Attribution & measurement frameworks

Luxury/retail familiarity

Tools

GA4

Looker Studio

Campaign Manager 360

Accutics

Job description

Dentsu is seeking a Performance Manager to lead paid media planning, activation oversight, optimization and client management across Southeast Asia for a leading jewellery brand. Based in a regional hub, you will collaborate with local market teams, platform partners and cross-functional specialists to drive growth through full-funnel strategies.

The role requires strong performance marketing expertise, strategic thinking, stakeholder management and the ability to navigate multi-market