Associate Performance Director, SEA | Digital Campaign Lead

OMD SINGAPORE PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

OMD SINGAPORE PTE. LTD. is seeking an Associate Performance Director to lead regional digital strategy for SEA markets and drive campaigns from planning to execution.

You will guide day-to-day operations, collaborate with partners, clients and creative agencies, and ensure measurable results across digital channels. The role requires 8+ years in digital marketing or strategic consulting, hands-on activation across Google Ads, TikTok, X, Meta, DV360 and Bing, and strong leadership and

Qualifications

• 8+ years of experience in digital marketing or strategic marketing consulting.
• Hands on experience with activation across digital platforms i.e. Google Ads, TikTok, X, Meta, DV360, Bing.
• Strong passion for and knowledge of technology and digital marketing.
• Strong familiarity with digital metrics.
• In-depth knowledge of integrated marketing and digital disciplines i.e. audience targeting, analytics.
• Strong client facing communication and presentation skills and inter-agency relations skills.
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Strong attention to detail is required.
• Can work independently with self-learning attitude.
• Demonstrate critical thinking, problem solving abilities and time management skills.
• Strong verbal and written communication skills.
• Able to articulate and communicate clearly and persuasively.
• Motivated, enthusiastic, high energy, team player and has an approachable manner and initiatives.
• Effective under pressure, high energy, and an approachable manner.
• Able to manage a big team.
• Flexibility to work long hours.

Responsibilities

• Drive day-to-day operational excellence from yourself and the team you manage
• Accountable in ensuring cadence on pacing, optimisation and data analysis for learnings & next steps
• Effectively communicate and collaborate with various stakeholders for flawless campaign execution (partners, global counterparts, clients, creative agency)
• Collaboration with creative agency for asset planning, delivery and innovations
• Drive adoption of measurement across local teams - building hypothesis, methodology and identifying success metrics
• Analyse and interpret data to provide actionable insights to the business
• Story tell with clear narratives on campaign performance and data
• Analyse campaign performance to maximise results for the brand via strong and practical knowledge of the platforms
• Participate in partner meetings, represent the objectives of the clients and understand developments on how these will affect the client
• Seek opportunity to drive innovations and initiatives from media platforms through deep publisher engagement
• Manage publisher communication for campaign management at daily basis
• Have strong numerical ability
• Use excel to make sense of data and create client facing reports - SEM, PLA, Social, Programmatic, Video, Display
• Accountable in ensuring every campaign is accurately recorded and invoiced
• Finance stewardship i.e. ensuring all plans are billed promptly and accurately
• Drive expansion & enhancement of digital footprint

Skills

Digital marketing

Strategic marketing consulting

Activation across digital platforms

Digital metrics

Analytics

Communication skills

Leadership

Time management

Tools

Google Ads

TikTok

X

Meta

DV360

Bing

Job description

OMD SINGAPORE PTE. LTD. is seeking an Associate Performance Director to lead regional digital strategy for SEA markets and drive campaigns from planning to execution.

You will guide day-to-day operations, collaborate with partners, clients and creative agencies, and ensure measurable results across digital channels. The role requires 8+ years in digital marketing or strategic consulting, hands-on activation across Google Ads, TikTok, X, Meta, DV360 and Bing, and strong leadership and