Senior Performance Manager
The purpose of this role is to lead and manage the paid media performance portfolio, including Paid Search, Paid Social, Display and Programmatic. The Senior Performance Manager is responsible for executing strategy and planning, communicating performance of client KPIs, and maintaining adherence to deadlines and best practices.
Key Responsibilities and Accountabilities
- Responsible for media planning and activation across Paid Search, Social, Programmatic, Display, with the ability to build, manage, optimise and troubleshoot varied campaigns that span the marketing funnel.
- Demonstrate advanced performance knowledge and expertise on Paid Search, Paid Social, Programmatic and Display platforms, building relationships with key partners.
- Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best‑in‑class campaigns, including identifying potential alpha / beta tests.
- Build an understanding of the client’s business and digital marketing objectives to inform how paid media strategy and plans are built.
- Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, and building informed forecasts of performance outcomes.
- Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.
- Lead the team of performance specialists to ensure end‑to‑end campaign delivery, ensuring that all team deliverables are up‑to‑date and accurate by required deadlines (reports, plans, billings, PCAs, etc.).
Requirements
- Minimum 6‑8 years of experience within Performance Marketing roles, responsible for planning and achieving performance‑related targets.
- Proven knowledge and hands‑on experience with Paid Search (mandatory), Paid Social, Programmatic and Display channels, including hands‑on experience with platforms such as Google Ads, Google SA360 (required), Microsoft Bing, Meta, LinkedIn, DV360 and managed‑service vendors.
- Excellent stakeholder management and communication skills.
- Strong analytical skills and knowledge in performance measurement platforms and analytics tools – Google CM360, Google/Adobe Analytics.
- A proven record with large, complex campaigns.
- Clear verbal and written communication skills, including a high level of English grammar.
- Strong client‑facing skills: understanding client needs, maintaining relationships, building partnerships and ability to lead meetings both internally and externally in relation to performance, activation and delivery.
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast‑paced, high‑pressure environment.
- Demonstrates entrepreneurialism and initiative, taking a hands‑on approach to team and operations, effective organisation and time management of one’s self and the team.
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual‑orientation, age or disability. Individuality is what makes us great; we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Location and Employment Details
- Location: Singapore
- Brand: Carat
- Time Type: Full time
- Contract Type: Permanent