Performance Manager

Merkle Italia; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

Dentsu is seeking a Performance Manager to lead paid media planning, activation oversight, optimization and client management across Southeast Asia for a leading jewellery brand. Based in a regional hub, you will collaborate with local market teams, platform partners and cross-functional specialists to drive growth through full-funnel strategies.

The role requires strong performance marketing expertise, strategic thinking, stakeholder management and the ability to navigate multi-market

Qualifications

• 5+ years of paid media experience in an agency environment.
• Experience managing multi-market or regional accounts.
• Experience managing both brand and performance objectives.
• Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands.
• Strong client-facing and presentation skills.
• Advanced proficiency in Excel, Google Sheets and reporting platforms.
• Experience working with analytics and attribution tools such as GA4, Looker Studio, Campaign Manager 360, Accutics (preferred).
• Fashion, beauty or premium retail experience.
• Experience working within a hub-and-spoke operating model.
• Familiarity with Southeast Asian consumer and media landscapes.
• Experience managing campaigns with both ecommerce and store traffic objectives.
• Understanding of incrementality, attribution and measurement frameworks.

Responsibilities

• Lead media strategy & planning across SEA markets.
• Oversee campaign activation and optimisation across multiple channels.
• Guide specialists on campaign structure, audience segmentation, and bidding strategies.
• Monitor performance against KPIs and identify optimisation opportunities.
• Ensure media investments deliver growth and business results.
• Lead weekly, monthly and campaign reporting across SEA markets.
• Translate data into actionable insights for clients and stakeholders.
• Build narratives around market performance and growth opportunities.
• Manage client expectations and provide proactive recommendations.
• Coordinate with local agency teams to ensure campaign excellence.
• Establish governance and best practices across markets.
• Mentor executives and specialists within the team.

Skills

Paid media expertise

Multi-market experience

Brand & performance objectives

Client-facing skills

Presentation skills

Hub-and-spoke operating model

Southeast Asian market knowledge

Ecommerce & store traffic objectives

Attribution & measurement frameworks

Luxury/retail familiarity

Tools

GA4

Looker Studio

Campaign Manager 360

Accutics

Job description

Job Description: About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Overview

We are looking for a Performance Manager to lead paid media planning, activation oversight, optimisation and client management across Southeast Asian markets for a leading jewellery brand. Based within a regional hub structure, this role will work closely with local market teams, platform partners and cross-functional specialists to drive business growth through full-funnel media strategies. The ideal candidate combines strong performance marketing expertise with strategic thinking, stakeholder management and the ability to navigate multi-market complexities. Note: Priority will be given to those available to start right away, though we welcome all applicants.

Key Responsibilities

• Media Strategy & Planning
  • Develop full-funnel paid media strategies aligned to brand and commercial objectives.
  • Translate business goals into integrated channel strategies across Search, Social, Video, Programmatic & OOH.
  • Identify market opportunities, audience strategies and budget allocation recommendations.
  • Ensure consistency in media planning while allowing for local market nuances.
  • Build quarterly and campaign-level media recommendations supported by data and insights.
• Campaign Management & Optimisation
  • Oversee campaign activation and optimisation across multiple channels.
  • Guide specialists on campaign structure, audience segmentation, and bidding strategies.
  • Monitor performance against KPIs and proactively identify optimisation opportunities.
  • Ensure media investments are delivering efficient growth and business outcomes.
• Performance Analysis & Reporting
  • Lead weekly, monthly and campaign reporting across SEA markets.
  • Analyse performance trends and provide actionable recommendations.
  • Translate data into clear business insights for clients and stakeholders.
  • Build narratives around market performance, customer behaviour and growth opportunities.
  • Track performance against agreed KPIs including: Revenue, ROAS, CPA, Site Traffic, New Customer Acquisition, Reach & Frequency, Brand Lift metrics (where applicable).
• Client Management
  • Serve as a day-to-day client lead for regional stakeholders.
  • Present media strategies, campaign results and optimisation plans confidently.
  • Manage client expectations and provide proactive recommendations.
  • Build strong relationships with both regional and local market stakeholders.
  • Support annual planning, budget discussions and forecasting exercises.
• Hub & Market Coordination
  • Coordinate with local agency teams across SEA markets to ensure campaign excellence.
  • Establish best practices and governance processes across markets.
  • Ensure campaign implementation aligns with regional strategy and global guidelines.
  • Facilitate knowledge sharing and performance reviews across markets.
  • Manage campaign timelines, deliverables and stakeholder communication.
• Leadership & Team Development
  • Mentor executives and specialists within the team.
  • Review campaign setups, media plans and reporting outputs.
  • Foster a culture of accountability, curiosity and continuous improvement.
  • Support onboarding and training of new team members.

Requirements

• 5 years of paid media experience within an agency environment.
• Experience managing multi-market or regional accounts.
• Experience managing both brand and performance objectives.
• Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands.
• Strong client-facing and presentation skills.
• Advanced proficiency in Excel, Google Sheets and reporting platforms.
• Experience working with analytics and attribution tools such as: GA4, Looker Studio, Campaign Manager 360, Accutics (preferred).
• Fashion, beauty or premium retail experience.
• Experience working within a hub-and-spoke operating model.
• Familiarity with Southeast Asian consumer and media landscapes.
• Experience managing campaigns with both ecommerce and store traffic objectives.
• Understanding of incrementality, attribution and measurement frameworks.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Location: Singapore

Brand: Iprospect
Time Type: Full time
Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work.

Contact

Please visit our website to find out more and connect with us on social. www.dentsu.com