Regional Sales Manager / Sales Executive – Power Plant Equipment (Singapore & Malaysia)
Location: Singapore or Malaysia, with regular travel across Malaysia and Singapore
Job Type: Full-Time
Industry: Power Generation / Industrial Equipment / Heavy Machinery
Reports To: Director
About the Role
We are looking for a driven and technically minded sales professional to join our growing business serving the power generation and industrial sectors across Singapore and Malaysia.
You will be involved in the sales and business development of critical plant equipment, including heat exchangers, separators, and compressors, working with power generation companies, IPPs, EPC contractors, industrial plant operators, and plant maintenance/engineering teams.
This is a hands-on, client-facing role covering the full sales process — from identifying and qualifying opportunities, developing customer relationships and understanding technical requirements, through to preparing proposals, negotiating commercial terms and closing orders.
We welcome applications from both experienced industrial sales professionals and high-potential junior candidates or engineers who are keen to build a career in technical B2B sales. The level and scope of responsibility will be matched to the successful candidate's experience and capabilities.
Key Responsibilities
- Develop new business opportunities and build long-term relationships with power utilities, IPPs, EPC contractors, plant operators and industrial customers across Singapore and Malaysia.
- Identify and develop sales opportunities for heat exchangers, separators, compressors and other related industrial equipment.
- Manage sales activities from lead generation and qualification through technical consultation, quotation/proposal preparation, negotiation and closing.
- Understand customer requirements and work closely with engineering and product teams to develop suitable equipment solutions.
- Research industry developments, upcoming power plant projects, tenders, RFQs and expansion or maintenance plans across Singapore and Malaysia.
- Conduct customer meetings, site visits, technical discussions and presentations.
- Prepare and follow up on quotations, proposals and commercial submissions.
- Maintain strong relationships with technical, engineering, procurement and management stakeholders.
- Represent the company at industry trade shows, technical conferences and customer events.
- Maintain accurate customer, opportunity and pipeline information in the CRM.
- Follow up on inbound enquiries and qualify new leads.
- Take increasing ownership of accounts and sales opportunities as experience develops.
- Achieve agreed sales, revenue and business development targets.
- For experienced candidates, take ownership of the territory and contribute to the development of the regional sales strategy.
Requirements
For Experienced Sales Professionals
- 5+ years of B2B sales or business development experience in industrial/mechanical equipment, power generation, oil & gas, process industries or related sectors.
- Proven track record selling industrial equipment, preferably heat exchangers, separators, compressors, pumps or comparable rotating/static equipment.
- Established relationships with power plants, EPC contractors, industrial operators or procurement teams in Singapore and/or Malaysia.
- Strong technical aptitude with the ability to understand plant processes, equipment specifications and P&IDs.
- Demonstrated ability to manage the full sales cycle and consistently achieve sales targets.
- Experience with tenders, RFQs and capital equipment sales is an advantage.
For Junior / Early-Career Candidates
- 0–3 years of experience in sales, business development, engineering or a related technical field. Fresh graduates are welcome to apply.
- Strong interest in industrial equipment, power generation, engineering or process industries.
- Strong communication and interpersonal skills, with the confidence to engage technical and commercial stakeholders.
- Willingness and ability to learn technical concepts such as P&IDs, equipment ratings, specifications and plant processes.
- Commercially minded, proactive and motivated to develop a career in technical B2B sales.
- Internship or previous exposure to industrial sales, engineering, power generation or oil & gas is an advantage but not required.
General Requirements
- Bachelor's degree in Mechanical Engineering, Chemical Engineering or another relevant technical field is preferred. Candidates with a business/sales background and strong technical aptitude will also be considered.
- Fluent English is required. Bahasa Malaysia and/or Chinese speaking would be an advantage.
- Willingness to travel regularly within Malaysia and occasionally elsewhere in the region.
- Strong organisational skills and ability to manage multiple opportunities and customer follow-ups.
- Comfortable working independently while collaborating closely with sales, engineering and product teams.
Preferred Qualifications
The following would be advantageous but are not mandatory:
- Experience working for an OEM, EPC contractor, equipment distributor or industrial equipment manufacturer.
- Existing relationships with TNB, Singapore power utilities, major EPCs or industrial operators.
- Familiarity with API, ASME or TEMA standards relevant to heat exchangers and pressure equipment.
- Experience with CRM platforms such as Salesforce, HubSpot or similar.
- Knowledge of heat exchangers, compressors, separators, pumps or other mechanical/process equipment.
- Experience with power plant projects, maintenance programmes, tenders or capital equipment procurement.
Compensation & Benefits
- Regional Sales Manager : $7,000+ per month, depending on experience, location and level of responsibility.
- Sales Executive : S$3,000 - S$5,000 per month, depending on experience, location and level of responsibility.
- Performance-based commission/incentives.
- Regional travel allowance.
- Hands-on experience working with major power generation and industrial customers.
- Training and mentorship from experienced sales and engineering professionals.
- Direct access to company leadership and product/engineering teams.
- Opportunity to develop deep expertise in technical industrial sales.
- Clear career progression based on performance and experience, including the opportunity to take on greater responsibility for regional sales and key accounts.
- Opportunity to build and develop a territory with significant growth potential.
Who We Are Looking For
Whether you are an experienced industrial sales professional with an established network or a technically minded engineer/graduate looking to build a career in sales, we are interested in hearing from you.
The ideal candidate is commercially driven, technically curious, comfortable speaking with customers and engineers, and motivated to build long-term relationships in the power generation and industrial sectors.
If you are ambitious, enjoy being client-facing and want to build a career in technical sales, we encourage you to apply.