Regional Product Marketing Manager

Canon Singapore Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Canon Singapore Pte Ltd in Singapore seeks a Regional Go-To-Market & Launch Strategy lead to adapt global product launches into regional strategies, tailoring country-level configurations, messaging and timelines.

The role also covers regional pricing architecture, margins, and coordination with HQ, external vendors and regional teams to align product specs, releases, and operational insights. Strong leadership and cross-functional skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Print Science, or Engineering.
• 5–8 years in product management with regional portfolio experience in production printing or high-cap B2B hardware.
• Proficient in MS Office applications (Excel and PowerPoint).
• Good written and verbal communication skills. Able to manage co-workers in a team.
• Good organizational and analytical skills, forward thinking and problem solving.

Responsibilities

• Adapt global product launches into regional strategies with country-level variations.
• Set regional pricing architecture and margins across ASOs & CBPs.
• Act as liaison between HQ, external vendors, and regional entities; ensure updates on specs and releases.
• Develop sales and marketing enablement kits including brochures, presentations and tools.
• Analyze competitive landscapes and design defensive toolkits for local markets.

Skills

Product management

Regional leadership

Pricing strategy

Cross-functional collaboration

Communication

Problem solving

People management

Strategic thinking

Coaching

Budgeting

Education

Bachelor’s Degree in Marketing, Print Science, or Engineering

Tools

Microsoft Excel

PowerPoint

Job description

Regional Go-To-Market & Launch Strategy

Adapt global product launches into regional strategies, specifying variations in country-level configurations, messaging, and timelines.
Regional Pricing Architecture & Margin Management

Set regional floor pricing, transfer pricing strategies, and click-charge baseline guidelines for ink and service contracts across ASOs & CBPs

HQ (CPP&Canon Inc) & Vendors Interface Governance

Act as the primary liaison between global headquarters (CPP & Canon Inc.), external vendors, and regional entities. Ensure all ASOs and CBPs are continuously updated with the latest product specifications, releases, and operational insights.

Portfolio optimization and Budgetary

Monitor unit sales performance per country, manage phased End-of-Life (EOL) tracks and work on quarterly budget and expense (F1, F2 and main expenses)

Sales and marketing kits development

Standardize and develop product-specific sales and marketing enablement kits for regional distribution. Deliverables encompass customer-facing collateral (brochures, presentations, print samples) and commercial decision-making tools (margin calculators and TCO toolkits).

Regional Competitive Intelligence Gathering

Analyze competitive landscapes across different countries, designing defensive sales toolkits to combat local competitors.

Job Requirement

• Bachelor’s Degree in Marketing, Print Science, or Engineering.
• 5 to 8 years of product management experience, with a solid track record governing regional product portfolios in production printing or high-cap B2B hardware.
• Proficient in Microsoft Office applications (especially Excel and PowerPoint)
• Good written and verbal communication skills. Able to manage co-workers in a team.
• Good organizational and analytical skills, forward thinking and able to handle situations with problem solving skills.
• Good interpersonal skills to build effective working relationships across internal departments, regional customers and external vendors.
• Leadership & Coaching – Able to lead, coach and develop team members, providing clear direction and constructive feedback.
• People management skills, including task delegation, workload planning and development of team members.
• Regional pricing architecture - Able to develop and execute pricing architectures across ASOs and CBPs, ensuring alignment with market trends, product positioning strategies, and competitor pricing models.
• Product Training & Presentations - Able to conduct professional product presentations and structured training sessions for ASOs, CBPs, and end-users to ensure comprehensive product understanding and market readiness.