Head of Regional Marketing

SONY ELECTRONICS (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 250,000 - 380,000; Full time

Job summary

Sony Electronics (Singapore) Pte. Ltd. is seeking a Head of Regional Marketing to lead growth across emerging markets by shaping business and marketing strategies, overseeing product marketing, brand development, consumer engagement and commercial initiatives.

You will identify new opportunities, optimise marketing investments, and build high-performing teams while collaborating with regional and global stakeholders across markets.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce or related discipline; MBA considered an advantage.
• 15+ years of relevant experience in business development, marketing, product management or commercial roles within a multinational environment.
• At least 5 years in a senior leadership role overseeing multiple teams or functions.
• Strong commercial and strategic mindset with a track record of identifying growth opportunities.
• Ability to balance short-term performance with longer-term market development.
• Strong leadership, stakeholder management and influencing skills.
• Ability to work effectively across markets, cultures and functions.
• Experience in consumer electronics, technology or consumer-driven industries preferred.
• Regional experience across diverse markets is an advantage.
• Business proficiency in English and Japanese for handling English and Japanese business documents.
• Overseas travelling will be required.

Responsibilities

• Develop and drive business and marketing strategies aligned with regional and corporate priorities.
• Identify new growth opportunities across markets, consumer segments, channels and partnerships.
• Lead product marketing strategies, including positioning, launches, lifecycle management and go-to-market plans.
• Drive continuous demand creation through integrated marketing and consumer engagement initiatives.
• Monitor market, consumer and competitive trends to identify opportunities and guide business decisions.
• Work closely with Sales and other functions to translate market opportunities into commercial plans and growth.
• Lead the marketing communications function to strengthen brand presence and consumer engagement.
• Manage marketing investments and resources against key business priorities.
• Lead and develop department heads and teams, building strong commercial and marketing capabilities.
• Collaborate with regional, global and local stakeholders to drive priorities across diverse markets.

Skills

Leadership

Stakeholder management

Influencing skills

Strategic mindset

Education

Bachelor's degree in Business/Marketing/Commerce

MBA or postgraduate qualification

Job description

As Head of Regional Marketing, you will be responsible to lead business and marketing strategies to drive growth across emerging markets, overseeing product marketing, brand development, consumer engagement and commercial initiatives. You will also be responsible for identifying new opportunities, optimising marketing investments, and developing high-performing teams while collaborating with regional and global stakeholders.

What you will be doing

• Develop and drive business and marketing strategies aligned with regional and corporate priorities.
• Identify new growth opportunities across markets, consumer segments, channels and partnerships.
• Lead product marketing strategies, including positioning, launches, lifecycle management and go-to-market plans.
• Drive continuous demand creation through integrated marketing and consumer engagement initiatives.
• Monitor market, consumer and competitive trends to identify opportunities and guide business decisions.
• Work closely with Sales and other functions to translate market opportunities into commercial plans and business growth.
• Lead the marketing communications function to strengthen brand presence and consumer engagement.
• Manage marketing investments and resources against key business priorities.
• Lead and develop department heads and teams, building strong commercial and marketing capabilities.
• Collaborate with regional, global and local stakeholders to drive business priorities across diverse markets.

What you should have

• Bachelor’s degree in Business, Marketing, Commerce or a related discipline; MBA or relevant postgraduate qualification is an advantage.
• Minimum of 15 years’ relevant experience in business development, marketing, product management or commercial roles in a multinational corporation (MNC) environment.
• At least 5 years in a senior leadership role, preferably overseeing multiple teams or functions.
• Strong commercial and strategic mindset with a track record of identifying growth opportunities.
• Ability to balance short-term business performance with longer-term market development.
• Strong leadership, stakeholder management and influencing skills.
• Ability to work effectively across markets, cultures and functions.
• Experience in consumer electronics, technology or other consumer-driven industries is preferred.
• Regional experience across diverse markets is an advantage.
• Business proficiency in both English and Japanese to handle business documents written in English and Japanese.
• Overseas travelling will be required.