Regional Area Marketing Executive

CANON SINGAPORE PTE. LTD.; Singapore; On-site; SGD 100,000 - 160,000; Full time

Job summary

CANON SINGAPORE PTE. LTD. is seeking a Regional Sales Strategy Development & Business Management professional to lead regional growth initiatives. The role entails crafting regional sales strategies, coordinating with channels, and aligning budgets across countries.

Responsibilities include market intelligence, budgeting, and cross-functional collaboration to drive profitability and expansion in Asia Pacific markets. Strong analytical and planning skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or related discipline.
• Minimum 5 years of experience in Marketing, Product Marketing, Business Planning, Sales Planning, or Regional Business Management.
• Experience working with multiple countries/markets within Asia Pacific or similar regional organizations is highly preferred.
• Experience in RHQ or regional coordination roles is an added advantage.
• Experience in B2B business and distribution channel management is preferred.

Responsibilities

• Develop and implement regional sales and growth strategies for assigned markets, sales subsidiaries, and channel partners.
• Work with ASOs and distributors to identify growth opportunities and set ambitious targets.
• Monitor sales performance and provide recommendations to improve results.
• Share best practices and successful models across countries to accelerate regional growth.
• Support market expansion initiatives and new business opportunities.
• Lead annual planning and budgeting processes for assigned markets.
• Develop regional guidelines and coordinate budget alignment with each country organization.
• Monitor budget utilization and marketing investment effectiveness.
• Forecasting and business performance reviews.
• Develop and execute regional marketing strategies, activities, and promotions.
• Conduct market research and analyze industry trends, customer insights, and competitive activity.
• Identify emerging market opportunities and business risks.
• Collaborate with local sales and marketing teams to execute regional initiatives.
• Provide recommendations for product positioning, pricing, and go-to-market strategies.
• Consolidate and analyze sales, marketing, and business performance data from multiple countries.
• Prepare management reports, business reviews, and presentations for regional leadership and headquarters.
• Coordinate regional meetings, reviews, and strategic discussions.
• Ensure timely and accurate reporting of forecasts and market updates.

Skills

Analytical thinking

Stakeholder mgmt

Cross-cultural collaboration

Strategic planning

Growth identification

Independent work

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Regional Sales Strategy Development & Business Management

• Develop and implement regional sales and growth strategies for assigned markets, sales subsidiaries, and channel business partners.
• Work closely with ASOs and distributors to identify growth opportunities and establish achievable yet ambitious business targets.
• Monitor sales performance and provide recommendations to improve business results.
• Share best practices and successful business models across countries to accelerate regional growth.
• Support market expansion initiatives and new business opportunities.

Budget Management & Business Planning

• Lead annual planning and budgeting processes for assigned markets.
• Develop regional guidelines and coordinate budget alignment with each country organization.
• Monitor budget utilization and marketing investment effectiveness.
• Ensure resources are allocated efficiently to maximize business growth and profitability. under Budget Management & Business Planning
• Support forecasting and business performance reviews.

Regional Marketing Planning & Market Intelligence

• Develop and execute regional marketing strategies, activities, and promotional programs aligned with business objectives.
• Conduct market research and analyze industry trends, customer insights, and competitive activities.
• Identify emerging market opportunities and business risks.
• Collaborate with local sales and marketing teams to ensure effective execution of regional initiatives.
• Provide recommendations for product positioning, pricing, and go-to-market strategies.

Reporting & Regional Coordination

• Consolidate and analyze sales, marketing, and business performance data from multiple countries.
• Prepare management reports, business reviews, and presentations for regional leadership and headquarters.
• Facilitate information sharing and communication between headquarters and country organizations.
• Coordinate regional meetings, business reviews, and strategic discussions.
• Ensure timely and accurate reporting of forecasts, sales performance, and market updates.

Requirement

• Bachelor’s degree in marketing, Business Administration, Economics, or a related discipline.
• Minimum 5 years of experience in Marketing, Product Marketing, Business Planning, Sales Planning, or Regional Business Management.
• Experience working with multiple countries/markets within Asia Pacific, South Asia, similar regional organizations is highly preferred.
• Experience in regional headquarters (RHQ) or regional coordination roles will be an added advantage.
• Experience in B2B business and distribution channel management is preferred.

Specific Skills (Knowledge, skills and abilities)

• Strong analytical and commercial acumen with the ability to convert market insights into actionable business strategies.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong communication, presentation, and stakeholder management skills.
• Ability to manage cross-functional and cross-cultural collaboration across multiple countries.
• Strong business planning and budgeting capabilities.
• Self-driven and capable of working in dependently in a fast-paced regional environment.
• Demonstrated ability to identify growth opportunities and drive business performance improvements.