Regional Area Marketing Executive

Canon Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Canon Singapore is seeking a seasoned regional strategy and budgeting expert to shape growth across Asia Pacific markets. You will craft regional sales plans, collaborate with distributors, monitor performance, and share best practices to accelerate expansion.

You will lead annual budgeting, align resources, guide product positioning and go-to-market efforts, and consolidate regional data for leadership reviews, ensuring effective execution across multiple countries.

Qualifications

• Bachelor’s degree in marketing, business administration, economics or a related discipline.
• Strong analytical and commercial acumen with ability to translate market insights into actionable strategies.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Develop and implement regional sales and growth strategies for assigned markets and channel partners.
• Lead annual planning and budgeting processes for the region and align with country organizations.
• Consolidate and analyze sales, marketing, and business performance data from multiple countries for regional leadership.
• Coordinate regional meetings, reviews, and strategic discussions with HQ and country teams.
• Provide recommendations for product positioning, pricing, and go-to-market strategies.

Skills

Analytical thinking

Excel

PowerPoint

Communication

Self-motivated

Education

Bachelor’s degree in Marketing, Business Administration, Economics

Tools

Microsoft Excel

PowerPoint

Job description

Regional Sales Strategy Development & Business Management

• Develop and implement regional sales and growth strategies for assigned markets, sales subsidiaries, and channel business partners.
• Work closely with ASOs and distributors to identify growth opportunities and establish achievable yet ambitious business targets.
• Monitor sales performance and provide recommendations to improve business results.
• Share best practices and successful business models across countries to accelerate regional growth.
• Support market expansion initiatives and new business opportunities.

Budget Management & Business Planning

• Lead annual planning and budgeting processes for assigned markets.
• Develop regional guidelines and coordinate budget alignment with each country organization.
• Monitor budget utilization and marketing investment effectiveness.
• Ensure resources are allocated efficiently to maximize business growth and profitability. under Budget Management & Business Planning
• Support forecasting and business performance reviews.
• Develop and execute regional marketing strategies, activities, and promotional programs aligned with business objectives.
• Conduct market research and analyze industry trends, customer insights, and competitive activities.
• Identify emerging market opportunities and business risks.
• Collaborate with local sales and marketing teams to ensure effective execution of regional initiatives.
• Provide recommendations for product positioning, pricing, and go-to-market strategies.

Reporting & Regional Coordination

• Consolidate and analyze sales, marketing, and business performance data from multiple countries.
• Prepare management reports, business reviews, and presentations for regional leadership and headquarters.
• Facilitate information sharing and communication between headquarters and country organizations.
• Coordinate regional meetings, business reviews, and strategic discussions.
• Ensure timely and accurate reporting of forecasts, sales performance, and market updates.

Requirement

• Bachelor’s degree in marketing, Business Administration, Economics, or a related discipline.
• Minimum 5 years of experience in Marketing, Product Marketing, Business Planning, Sales Planning, or Regional Business Management.
• Experience working with multiple countries/markets within Asia Pacific, South Asia, similar regional organizations is highly preferred.
• Experience in regional headquarters (RHQ) or regional coordination roles will be an added advantage.
• Experience in B2B business and distribution channel management is preferred.
• Specific Skills (Knowledge, skills and abilities)
• Strong analytical and commercial acumen with the ability to convert market insights into actionable business strategies.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong communication, presentation, and stakeholder management skills.
• Ability to manage cross-functional and cross-cultural collaboration across multiple countries.
• Strong business planning and budgeting capabilities.
• Self-driven and capable of working independently in a fast-paced regional environment.
• Demonstrated ability to identify growth opportunities and drive business performance improvements.