Regional Media Planner

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Publicis Groupe Holdings B.V is seeking a professional for a role focused on digital media strategies in Singapore. The ideal candidate will have 2-4 years of experience in digital media planning and should be adept at building integrated media plans and coordinating campaigns across multiple markets.

Strong stakeholder management, project management skills, and an analytical mindset are essential. You will work closely with regional teams and media partners to ensure campaign success.

Qualifications

• 2-4 years of experience in digital media planning or campaign management.
• Understanding of managing campaigns across multiple markets.
• Ability to work collaboratively with international teams.

Responsibilities

• Support development of digital media strategies.
• Build integrated media plans.
• Coordinate campaign planning across multiple markets.
• Engage media partners for proposals and rate negotiations.
• Monitor and optimize campaign performance.

Skills

Digital media planning

Stakeholder management

Analytical mindset

Project management

Communication skills

Job description

Responsibilities

• Support the development of digital media strategies, channel plans, and audience‑led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added‑value opportunities, and market intelligence.
• Manage media bookings, campaign set‑up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, and consistency across markets and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post‑campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 2-4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts, with an understanding of how to manage campaigns across multiple markets and adapt plans to local nuances.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with international teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self‑aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self‑starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast‑paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution‑oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.