Regional Media Planner

Publicis Groupe Singapore; Singapore; On-site; SGD 52,000 - 78,000; Full time

Job summary

Publicis Groupe Singapore is hiring a detail‑driven Digital Media Planner to support regional campaigns across Search, Social and Programmatic channels. You will build integrated media plans, leverage planning tools, and align with global standards.

The role requires 2–4 years in digital media, strong stakeholder management, and the ability to translate data into actionable recommendations for clients and internal teams.

Qualifications

• 2–4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts, with an understanding of multi‑market campaigns.
• Strong stakeholder management and communication skills to collaborate with international teams.
• Confident presenter who can translate media thinking and performance into clear narratives.
• Self‑starter who is proactive, adaptable, and able to solve problems independently.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience‑led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added‑value opportunities, and market intelligence.
• Manage media bookings, campaign set‑up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, and consistency across markets and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post‑campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Skills

Digital media planning

Stakeholder management

Communication skills

Presentation skills

Project management

Analytical mindset

Adaptability

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources.

At Publicis Groupe, you’re connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative hub, brings together Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, comprised of Starcom, Zenith, Spark Foundry, and Performics, uses digital‑first, data‑driven global practices to help clients navigate the modern media landscape. Our other hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience‑led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added‑value opportunities, and market intelligence.
• Manage media bookings, campaign set‑up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, and consistency across markets and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post‑campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 2–4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts, with an understanding of how to manage campaigns across multiple markets and adapt plans to local nuances.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with international teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self‑aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self‑starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast‑paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution‑oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.