Integrated Senior Planner

Publicis Groupe Singapore; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Publicis Groupe Singapore is looking for a Digital Media Strategist with 2–4 years of experience in campaign management and media planning. You’ll be involved in developing digital strategies, managing local campaigns, and engaging with stakeholders across markets.

The ideal candidate will demonstrate strong project management skills, an analytical mindset, and the ability to present compelling narratives based on campaign data. Join a dynamic team where you can thrive in a fast-paced environment.

Qualifications

• 2–4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Strong stakeholder management and communication skills.
• Confident presenter with the ability to turn insights into narratives.

Responsibilities

• Support the development of digital media strategies and channel plans.
• Manage media bookings and campaign execution across digital platforms.
• Monitor and evaluate campaign performance across channels.

Skills

Digital media planning

Stakeholder management

Analytical mindset

Project management

Job description

Company Description

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Our solution hubs include Publicis Communications, Publicis Media & Digital, Publicis Sapient, and Publicis Commerce, connecting more than 80,000 professionals worldwide.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience‑led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across local markets, ensuring relevance while maintaining alignment and account direction.
• Work closely with relevant stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added‑value opportunities, and market intelligence.
• Manage media bookings, campaign set‑up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, consistency and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post‑campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 2–4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts, with an understanding of how to manage campaigns across local markets.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with local teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self‑aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self‑starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast‑paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution‑oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.