Regional Media Planner

Publicis Groupe ANZ; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

Publicis Groupe ANZ is seeking a capable digital media planner to support the development of data-driven media strategies across Singapore and other markets. The role involves building integrated media plans, coordinating across regions, and ensuring campaigns align with global standards and client goals.

Ideal candidates have 2–4 years in digital media planning, buying, or performance marketing, and strong stakeholder management.

Qualifications

• 2–4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts and multi-market campaigns.
• Strong stakeholder management and communication with international teams.
• Confident presenter able to translate media thinking into clear narratives.
• Self-aware, proactive, and capable of independent problem solving.
• Self-starter who manages priorities with agility in a fast-paced environment.
• Meticulous and organized with solid project-management discipline.
• Comfortable with numbers, campaign data, and performance metrics.
• Resilient, adaptable, and eager to learn with a positive attitude.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added-value opportunities, and market intelligence.
• Manage media bookings, campaign setup, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with attention to detail, ensuring accuracy, compliance, and consistency across markets and activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by taking ownership of workstreams with minimal supervision.

Skills

Digital media planning

Campaign management

Performance marketing

Stakeholder management

Communication skills

Presentation skills

Analytical mindset

Team collaboration

Problem solving

Job description

Responsibilities

• Support the development of digital media strategies, channel plans, and audience‑led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added‑value opportunities, and market intelligence.
• Manage media bookings, campaign set‑up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, and consistency across markets and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post‑campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 2‑4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts, with an understanding of how to manage campaigns across multiple markets and adapt plans to local nuances.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with international teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self‑aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self‑starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast‑paced environment.
• Meticulous and organized, with strong project‑management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution‑oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.