Performance Planner / Senior Planner

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 52,000 - 75,000; Full time

Job summary

Publicis Groupe Holdings B.V. is seeking a detail-oriented digital planner with a strong interest in performance marketing to drive measurable outcomes for clients across channels.

The role focuses on lead generation and conversion-focused campaigns while offering hands-on experience in planning and optimization. You will collaborate with multi-market teams, build data-informed campaigns, monitor performance, and deliver regular reports.

Qualifications

• 1–3 years of experience in digital media planning or performance marketing.
• Good understanding of performance marketing principles.
• Strong stakeholder management and communication skills.
• Ability to translate data into actionable recommendations.

Responsibilities

• Develop digital media strategies and channel plans aligned to client goals.
• Build integrated media plans using planning tools and platform insights.
• Lead digital media plans across Search, Social and Programmatic.
• Assist in audience targeting, including B2B campaigns like LinkedIn.
• Coordinate campaign planning and execution across markets and time zones.
• Engage with clients, provide updates on media trends and campaign reports.
• Oversee campaign delivery with attention to detail and accuracy.
• Monitor, optimize and evaluate performance across channels with tactics.

Skills

Digital media planning

Performance marketing

Stakeholder management

Data-driven campaigns

Strong communication

Job description

Overview

We’re looking for a detail-oriented digital planner with a strong interest in performance marketing and data-driven campaigns. This role is ideal for someone who wants to build hands‑on experience across channels while learning how to drive measurable outcomes for clients, including lead generation and conversion-focused campaigns.

Key Responsibilities

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Lead the development of digital media plans across Search, Social and Programmatic supporting with recommendations and rationales.
• Assist in audience targeting and planning, including B2B-focused campaigns (e.g. LinkedIn, lead gen).
• Leverage planning tools effectively and liaise with media owners to obtain proposals along with recommended ad formats.
• Coordinate campaign planning and execution across markets, ensuring relevance while maintaining alignment and account direction.
• Work closely with relevant stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage with clients on day-to-day operations, providing updates on media trend and delivering various campaign reports at local, regional, and global levels.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, consistency and channel activations.
• Work closely with digital ad operations teams to manage campaign setup on self‑serve platforms, implement tracking on client sites, and ensure proper ad delivery and tag activation.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms with recommended tactics to improve performance.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Analyse historical performance data to benchmark and inform strategies for upcoming major and tactical campaigns.
• Adhere to global operational standards/guidelines and campaign execution processes.
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 1-3 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Good understanding of performance marketing principles.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with local teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self-aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self-starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast-paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Adaptable to change with a keen willingness to learn new skills. Strong written and verbal communication skills for effective interaction with both internal and external stakeholders.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution-oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.
• Prior B2B marketing knowledge or experience will be an advantage.