Senior Planner (Integrated)

Publicis Groupe; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a media planning professional to support the development of media strategies and campaigns across online and offline channels. You will conduct market research, liaise with media owners, and manage ad operations to ensure campaigns run smoothly and deliver on objectives.

This role requires 2–3 years in media planning/buying and strong analytical skills in a fast-paced environment.

Qualifications

• 2–3 years of media planning and/or buying experience.
• Good understanding of both traditional and digital media channels.
• Strong organizational skills to manage multiple projects under tight timelines.
• Meticulous, detail-oriented, and comfortable working with numbers and data.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to engage effectively with both internal and external stakeholders.
• Adaptable, resilient, and eager to learn in a fast-paced environment.

Responsibilities

• Support development of media strategies, channel recommendations, and detailed media plans using planning tools such as Groupe proprietary tools for MMR, Reach Planner and Keyword Planner within the respective platform Ads Managers, GWI, Nielsen Clear Decisions and other relevant planning tools.
• Conduct competitive monitoring, media landscape reviews, media trend analysis, and market research to support planning and strategy development.
• Assist in the planning and execution of integrated media campaigns across both online and offline channels.
• Liaise with media owners to obtain proposals, negotiate rates, and secure value-added opportunities.
• Manage advertising bookings through both managed-service and self-service platforms across various media channels.
• Prepare copy instructions, material specifications, and campaign implementation documents.
• Coordinate with media vendors and creative agencies to ensure timely submission of campaign materials.
• Support digital ad operations, including campaign setup on self-service platforms, ad trafficking (ad serving and ad tracking), and website tagging (in collaboration with the TAAG team), ensuring ads are served correctly and tracking tags are firing properly.
• Ensure campaign setups comply with data governance requirements and that campaign taxonomy is accurate and consistent.
• Monitor campaign delivery and performance across channels, including Social, Search, and Programmatic. Identify optimization opportunities to improve campaign performance and achieve campaign objectives.
• Prepare weekly/ bi-weekly campaign performance reports, post-campaign analyses, and reconciliation of final costs for billing purposes.
• Manage day-to-day coordination with clients, creative agencies, media vendors, and internal teams to ensure campaigns are delivered smoothly and on schedule.

Skills

Media planning

Media buying

Analytical skills

Communication skills

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

• Support the development of media strategies, channel recommendations, and detailed media plans using planning tools such as Groupe proprietary tools for MMR, Reach Planner and Keyword Planner within the respective platform Ads Managers, GWI, Nielsen Clear Decisions and other relevant planning tools.
• Conduct competitive monitoring, media landscape reviews, media trend analysis, and market research to support planning and strategy development.
• Assist in the planning and execution of integrated media campaigns across both online and offline channels.
• Liaise with media owners to obtain proposals, negotiate rates, and secure value-added opportunities.
• Manage advertising bookings through both managed-service and self-service platforms across various media channels.
• Prepare copy instructions, material specifications, and campaign implementation documents.
• Coordinate with media vendors and creative agencies to ensure timely submission of campaign materials.
• Support digital ad operations, including campaign setup on self-service platforms, ad trafficking (ad serving and ad tracking), and website tagging (in collaboration with the TAAG team), ensuring ads are served correctly and tracking tags are firing properly.
• Ensure campaign setups comply with data governance requirements and that campaign taxonomy is accurate and consistent.
• Monitor campaign delivery and performance across channels, including Social, Search, and Programmatic. Identify optimization opportunities to improve campaign performance and achieve campaign objectives.
• Prepare weekly/ bi-weekly campaign performance reports, post-campaign analyses, and reconciliation of final costs for billing purposes.
• Manage day-to-day coordination with clients, creative agencies, media vendors, and internal teams to ensure campaigns are delivered smoothly and on schedule.

Qualifications

• At least 2–3 years of media planning and/or buying experience.
• Good understanding of both traditional and digital media channels.
• Strong organizational skills with the ability to manage multiple projects and work under tight timelines.
• Meticulous, detail-oriented, and comfortable working with numbers and data.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to engage effectively with both internal and external stakeholders.
• Adaptable, resilient, and eager to learn in a fast-paced environment.