Regional Marketing Strategy & Martech Lead

UOB; Singapore; Hybrid; SGD 140,000 - 190,000; Full time

Job summary

United Overseas Bank Limited (UOB) is seeking a Head of Regional Marketing Strategy and Martech to lead group retail consumer marketing across Singapore, Malaysia, Thailand, Indonesia and Vietnam. This role drives digital, AI and analytics-driven marketing governance and performance.

You will partner with regional teams and external agencies to standardise processes, optimise ROI, and deliver measurable business outcomes through Martech adoption and advanced analytics.

Qualifications

• More than 12 years in a marketing role, preferably in financial services or media agency settings.
• Experience leading regional marketing initiatives across multiple markets is preferred.
• Strong communication and presentation skills; able to engage multiple stakeholders in a complex matrix.

Responsibilities

• Lead the group retail consumer marketing strategy across Singapore, Malaysia, Thailand, Indonesia and Vietnam.
• Transform marketing with digital, AI and machine learning capabilities.
• Ensure governance, standardisation and ROI of marketing activities.

Skills

Leadership

Marketing Strategy

Digital Marketing

Performance Marketing

Stakeholder Management

Communication

MarTech Tools

Strategic Thinking

Executive Presence

Tools

Adobe Marketing Stack

AppsFlyer

Google/Facebook Ads

Job description

United Overseas Bank Limited (UOB) is seeking a Head of Regional Marketing Strategy and Martech to lead group retail consumer marketing across Singapore, Malaysia, Thailand, Indonesia and Vietnam. This role drives digital, AI and analytics-driven marketing governance and performance.

You will partner with regional teams and external agencies to standardise processes, optimise ROI, and deliver measurable business outcomes through Martech adoption and advanced analytics.