Digital Engagement Lead (AVP) - Security & Adoption

United Overseas Bank Limited; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

United Overseas Bank Limited (UOB) seeks a Manager/AVP, TMRW Digital Engagement to lead the launch of new digital products and drive customer digital engagement in Singapore. The role focuses on onboarding, adoption, and security education across digital channels.

The ideal candidate will develop strategies, collaborate with Digital Platform and Marketing, and monitor engagement metrics to improve campaign effectiveness and user experience.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• Strong understanding of digital security best practices and customer education techniques.
• Excellent communication, project management, and analytical skills.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
• Experience with digital analytics tools and campaign management platforms is a plus.

Responsibilities

• Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
• Collaborate with the Digital platform and Marketing on digital security.
• Create and deliver content to raise awareness and education of digital security features and anti-scam measures to mitigate risks for customers.
• Manage security communication alert protocols across digital channels.
• Monitor and analyze digital engagement metrics, identifying opportunities for improvement and reporting on campaign effectiveness.

Skills

Digital security

Customer education

Communication

Project management

Analytical skills

Cross-functional collaboration

Digital analytics tools

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Campaign management platforms

Digital analytics tools

Job description

United Overseas Bank Limited (UOB) seeks a Manager/AVP, TMRW Digital Engagement to lead the launch of new digital products and drive customer digital engagement in Singapore. The role focuses on onboarding, adoption, and security education across digital channels.

The ideal candidate will develop strategies, collaborate with Digital Platform and Marketing, and monitor engagement metrics to improve campaign effectiveness and user experience.