Manager/Assistant VP, TMRW Digital Engagement

1011 United Overseas Bank Ltd; Singapore; Presencial; SGD 70.000 - 95.000; Jornada completa

Descripción de la vacante

United Overseas Bank Limited (UOB) seeks a Manager/AVP, TMRW Digital Engagement to lead the launch of new digital products and drive customer digital engagement in Singapore. The role focuses on onboarding, adoption, and security education across digital channels.

The ideal candidate will develop strategies, collaborate with Digital Platform and Marketing, and monitor engagement metrics to improve campaign effectiveness and user experience.

Formación

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• Strong understanding of digital security best practices and customer education techniques.
• Excellent communication, project management, and analytical skills.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
• Experience with digital analytics tools and campaign management platforms is a plus.

Responsabilidades

• Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
• Collaborate with the Digital platform and Marketing on digital security.
• Create and deliver content to raise awareness and education of digital security features and anti-scam measures to mitigate risks for customers.
• Manage security communication alert protocols across digital channels.
• Monitor and analyze digital engagement metrics, identifying opportunities for improvement and reporting on campaign effectiveness.

Conocimientos

Digital security

Customer education

Communication

Project management

Analytical skills

Cross-functional collaboration

Digital analytics tools

Educación

Bachelor’s degree in Marketing, Business, Communications, or a related field

Herramientas

Campaign management platforms

Digital analytics tools

Descripción del empleo

Company: 1011 United Overseas Bank Ltd

About UOBUnited Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Position Overview

The Manager/AVP, TMRW Digital Engagement, will play a pivotal role in supporting the launch of new digital products and services. This individual will be responsible for developing and executing strategies that drive digital engagement, enhance user adoption, and promote security best practices among customers. The ideal candidate is passionate about digital innovation, customer experience, and security education.

Key Responsibilities

• Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
• Collaborate with the Digital platform and Marketing on digital security.
• From security feature launches to creating and delivering content to raise awareness and education of digital security features and anti-scam measures to mitigate risks for customers.
• Manage security communication alert protocols across digital channels.
• Monitor and analyze digital engagement metrics, identifying opportunities for improvement and reporting on campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably within financial services or technology sectors.
• Good understanding of digital security best practices and customer education techniques.
• Excellent communication, project management, and analytical skills.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
• Experience with digital analytics tools and campaign management platforms is a plus.

Key Competencies

• Strategic thinking and problem-solving
• Customer-centric mindset
• Ability to translate complex concepts into clear, actionable messages
• Adaptability and agility in a fast-paced environment
• Passion for digital innovation and education

Additional Requirements

Be a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Career Site

UOB Career site

Company Achievements

UOB is rated as one of the world's top banks, ranked ‘Aa1’ by Moody’s Investors Service and ‘AA-’ by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America.