Head Marketing Strat & Martech

UOB; Singapore; Hybrid; SGD 140,000 - 190,000; Full time

Job summary

United Overseas Bank Limited (UOB) is seeking a Head of Regional Marketing Strategy and Martech to lead group retail consumer marketing across Singapore, Malaysia, Thailand, Indonesia and Vietnam. This role drives digital, AI and analytics-driven marketing governance and performance.

You will partner with regional teams and external agencies to standardise processes, optimise ROI, and deliver measurable business outcomes through Martech adoption and advanced analytics.

Qualifications

• More than 12 years in a marketing role, preferably in financial services or media agency settings.
• Experience leading regional marketing initiatives across multiple markets is preferred.
• Strong communication and presentation skills; able to engage multiple stakeholders in a complex matrix.

Responsibilities

• Lead the group retail consumer marketing strategy across Singapore, Malaysia, Thailand, Indonesia and Vietnam.
• Transform marketing with digital, AI and machine learning capabilities.
• Ensure governance, standardisation and ROI of marketing activities.

Skills

Leadership

Marketing Strategy

Digital Marketing

Performance Marketing

Stakeholder Management

Communication

MarTech Tools

Strategic Thinking

Executive Presence

Tools

Adobe Marketing Stack

AppsFlyer

Google/Facebook Ads

Job description

Company: 1011 United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values - Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Head of Regional Marketing Strategy and Martech , Group Retail

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:

• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.

The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB's investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)
• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.

Requirements:

• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
• Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non‑merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.