Regional Marketing Strategy & Martech Lead

United Overseas Bank Limited; Singapore; On-site; SGD 240,000 - 360,000; Full time

Job summary

United Overseas Bank Limited (UOB) seeks a Head of Regional Marketing Strategy and Martech, Group Retail, to lead the regional marketing agenda across Singapore, Malaysia, Thailand, Indonesia and Vietnam. You will drive digital, AI, and analytics-driven marketing, while ensuring governance, consistency, and strong ROI across markets.

The role requires senior leadership, cross-market collaboration, and deep experience in performance marketing and marketing technology tools to deliver tangible

Qualifications

• Demonstrated leadership with senior executive presence.
• 12+ years in marketing, financial services or media preferred.
• Strong strategic thinking with ability to execute nationally.
• Excellent communication and presentation skills.
• Ability to lead cross-market teams and agencies.

Responsibilities

• Lead regional marketing strategy across Singapore, Malaysia, Thailand, Indonesia and Vietnam.
• Drive digital, AI and Martech initiatives to enhance productivity and relevance.
• Govern marketing governance, guidelines and ROI across markets.
• Collaborate with agencies and internal partners to deliver outcomes.
• Improve operational efficiency of marketing through technology and processes.

Skills

Leadership

Strategic thinking

Executive presence

Communication

Presentation skills

Stakeholder management

Performance marketing

Marketing technology

Adobe stack

AppsFlyer

Google Ads

Facebook Ads

Tools

Adobe stack

AppsFlyer

Google Ads

Facebook Ads

Job description

United Overseas Bank Limited (UOB) seeks a Head of Regional Marketing Strategy and Martech, Group Retail, to lead the regional marketing agenda across Singapore, Malaysia, Thailand, Indonesia and Vietnam. You will drive digital, AI, and analytics-driven marketing, while ensuring governance, consistency, and strong ROI across markets.

The role requires senior leadership, cross-market collaboration, and deep experience in performance marketing and marketing technology tools to deliver tangible