First VP, Marketing & Communications – Global Banking

United Overseas Bank Limited; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

United Overseas Bank Limited (UOB) is seeking a senior marketing & communications leader to guide GWMM’s business communications, client engagement and strategic projects from Singapore. The role will shape messaging, content creation, events and digital campaigns across internal and external channels.

You will collaborate with stakeholders, partners and regional offices to drive go-to-market plans, media outreach and performance reporting, drawing on 8–10 years of banking communications

Qualifications

• Degree in Communications / Journalism / Marketing with 8–10 years of relevant business communications experience in Banking or Finance Industry.
• Excellent Writing & Communication Skills.
• Experience in content writing for all media platforms.
• Proven Social Media and Networking Expertise.
• Strong Conceptualisation and Analytical Skills.
• Strong Project, Events Management & Implementation Skills.
• Strong Managerial Skills and ability to work in large and multi-team dynamics.
• Solid knowledge of various marketing disciplines of communication, online marketing, media releases and interviews.

Responsibilities

• Implement business communications strategy that includes client engagement, media outreach, digital and social media.
• Work with stakeholders to ensure messaging for business communications is consistent in promoting GWB’s positioning and proposition and resonates both internally with stakeholders and externally with public perceptions.
• Develop content for client engagement, including preparation of speeches and pitchbooks for business stakeholders
• Collaborate with team, business units and event agency on event management, provide advisory and curation as part of client engagement for GWB events, including pre/post-event documentation, event surveys and reporting.
• Develop content for digital, social media marketing and campaigns, including video production.
• Manage internal and external digital assets, including GWB’s public website and Intranet pages.
• Prepare communication materials for media releases, media interviews and media queries.
• Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content.
• Deploy successful marketing initiatives and own implementation from ideation and conceptualization to execution
• Report on communications strategy performance

Skills

Writing skills

Communication skills

Social media expertise

Content writing

Analytical skills

Project management

Events management

Team leadership

Education

Degree in Communications/Journalism/Marketing

Job description

United Overseas Bank Limited (UOB) is seeking a senior marketing & communications leader to guide GWMM’s business communications, client engagement and strategic projects from Singapore. The role will shape messaging, content creation, events and digital campaigns across internal and external channels.

You will collaborate with stakeholders, partners and regional offices to drive go-to-market plans, media outreach and performance reporting, drawing on 8–10 years of banking communications