Regional Marketing Lead, B2B Growth in Sustainability

ECO BUSINESS LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Eco-Business is seeking a Marketing Lead to own the full regional marketing function across Singapore, Malaysia, the Philippines and Indonesia. You will drive audience growth, lead generation, brand equity and revenue across our business lines, collaborating with the Singapore-based CEO and editorial leadership.

This role is ideal for a commercially minded marketing leader with experience in B2B SaaS or professional services and a deep understanding of sustainable development in the Asia region.

Qualifications

• 5+ years of B2B marketing experience, with at least 3 years in a senior function.
• Proficiency in HubSpot CRM - including automation workflows, deal pipelines, lead scoring, reporting dashboards and email marketing (HubSpot certification required)
• Qualified and experienced in Google Analytics 4 and Google Tag Manager
• Strong digital marketing capabilities: SEO/SEM, paid social, email marketing, content distribution and performance analytics
• Experience marketing to B2B audiences in corporate sustainability, finance or professional services sectors is a strong advantage
• Proven track record of growing online audiences and communities in the media, publishing or events space
• Experience operating in or marketing to Asian markets

Responsibilities

• Develop and execute an integrated marketing strategy to grow Eco-Business’s audience across web, email, social and events channels
• Strengthen Eco-Business’s brand positioning as Asia Pacific’s authoritative sustainable development intelligence platform
• Drive readership and subscriber growth for the digital media platform through SEO, content distribution and partnership channels
• Lead demand generation for EB Enterprise - the company’s B2B annual subscription product for corporate sustainability, finance and communications teams across Asean
• Design and manage the full B2B marketing funnel: awareness, nurture, conversion and retention, working closely with the sales and editorial teams
• Support commercial objectives across all EB flagship events through event marketing, delegate acquisition and sponsor visibility campaigns
• Develop and execute campaigns to grow EB Circle membership and reduce churn
• Own and optimise the HubSpot CRM - including contact database management, workflow automation, lead scoring, pipeline reporting and integration with sales processes
• Build and maintain marketing dashboards in HubSpot to track CAC, MQLs, conversion rates and campaign ROI, reporting regularly to the CEO
• Manage email marketing strategy and execution via HubSpot, including segmentation, A/B testing and lifecycle campaigns
• Own and optimise marketing analytics and tracking infrastructure using Google Analytics 4 and Google Tag Manager, ensuring accurate measurement, reporting and attribution across Eco-Business’s digital platforms
• Manage and coordinate development and maintenance of EB’s digital platforms
• Partner with the editorial team to amplify content reach and drive qualified traffic
• Develop thought leadership assets - white papers, research briefs, webinars - that support both audience development and B2B lead generation
• Manage Eco-Business’s social media presence across LinkedIn, X/Twitter and Instagram with a focus on Asia engagement
• Lead marketing for Eco-Business’s events portfolio, including delegate communications, sponsorship collateral, digital promotion and on-the-ground brand execution
• Develop co-marketing frameworks with event partners, sponsors and ecosystem collaborators across the region

Skills

B2B marketing

Lead generation

HubSpot CRM

GA4 / GTM

Digital marketing

SaaS / professional services

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

HubSpot Marketing Hub

Google Analytics 4

Google Tag Manager

Job description

Eco-Business is seeking a Marketing Lead to own the full regional marketing function across Singapore, Malaysia, the Philippines and Indonesia. You will drive audience growth, lead generation, brand equity and revenue across our business lines, collaborating with the Singapore-based CEO and editorial leadership.

This role is ideal for a commercially minded marketing leader with experience in B2B SaaS or professional services and a deep understanding of sustainable development in the Asia region.