Marketing Lead

Eco-Business; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Eco-Business is seeking an experienced Marketing Lead to own the full marketing function, driving audience growth, lead generation, brand equity and revenue across our business lines. Based in Singapore or the Philippines, you will anchor regional marketing for ASEAN and Asia, collaborating with the CEO and editorial leadership.

You will develop an integrated strategy for brand, demand, CRM, events and content, using HubSpot, GA4 and GTM to measure ROI and align with sales.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• Proven track record in B2B marketing and lead generation.
• HubSpot certification and strong analytics proficiency.

Responsibilities

• Develop and execute an integrated marketing strategy to grow audience and leads across web, email, social and events.
• Drive demand generation for EB Enterprise and manage the full B2B funnel.
• Own CRM, dashboards and lifecycle email marketing to optimize CAC and ROI.
• Collaborate with editorial, events and commercial teams to amplify content and campaigns.

Skills

HubSpot

Lead generation

SEO/SEM

Analytics

B2B marketing

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot CRM

Google Analytics 4

Google Tag Manager

Email marketing

Job description

Eco-Business is looking to for an experienced marketing professional to join Eco-Business. As Marketing Lead, you will own the full marketing function for Eco-Business - driving audience growth, lead generation, brand equity and revenue contribution across our business lines.

• Based in Singapore or Philippines, you will serve as the regional marketing anchor for our expanding Asean and Asia footprint, with close collaboration with the Singapore-based CEO and editorial leadership. This role is ideal for a commercially-minded marketing leader who understands sustainable development and wants their work to have genuine impact. Key Responsibilities:Brand & Audience GrowthDevelop and execute an integrated marketing strategy that grows Eco-Business's audience across web, email, social and events channels
• Strengthen Eco-Business's brand positioning as Asia Pacific's authoritative sustainable development intelligence platform
• Drive readership and subscriber growth for the digital media platform through SEO, content distribution and partnership channels

Commercial & Revenue Marketing

• Lead demand generation for EB Enterprise - the company's B2B annual subscription product for corporate sustainability, finance and communications teams across Asean
• Design and manage the full B2B marketing funnel: awareness, nurture, conversion and retention, working closely with the sales and editorial teams
• Support commercial objectives across all EB flagship events through event marketing, delegate acquisition and sponsor visibility campaigns
• Develop and execute campaigns to grow EB Circle membership and reduce churn

CRM & Marketing Operations

• Own and optimise the HubSpot CRM - including contact database management, workflow automation, lead scoring, pipeline reporting and integration with sales processes
• Build and maintain marketing dashboards in HubSpot to track CAC, MQLs, conversion rates and campaign ROI, reporting regularly to the CEO
• Manage email marketing strategy and execution via HubSpot, including segmentation, A/B testing and lifecycle campaigns
• Manage and coordinate development and maintenance of EB's digital platforms
• Partner with the editorial team to amplify content reach and drive qualified traffic
• Develop thought leadership assets - white papers, research briefs, webinars - that support both audience development and B2B lead generation
• Manage Eco-Business's social media presence across LinkedIn, X/Twitter and Instagram with a focus on Asia engagement

Events Marketing

• Lead marketing for Eco-Business's events portfolio, including delegate communications, sponsorship collateral, digital promotion and on-the-ground brand execution
• Develop co-marketing frameworks with event partners, sponsors and ecosystem collaborators across the region

What We're Looking For:

• Essential Experience & Skills 5+ years of B2B marketing experience, with at least 3 years in a senior function
• Demonstrated success in demand generation and pipeline marketing for subscription, SaaS or professional services products
• Proficiency in HubSpot CRM - including automation workflows, deal pipelines, lead scoring, reporting dashboards and email marketing (HubSpot certification required)
• Qualified and experienced in Google Analytics 4 and Google Tag Manager
• Strong digital marketing capabilities: SEO/SEM, paid social, email marketing, content distribution and performance analytics
• Experience marketing to B2B audiences in corporate sustainability, finance or professional services sectors is a strong advantage
• Proven track record of growing online audiences and communities in the media, publishing or events space
• Experience operating in or marketing to Asian markets

Personal Attributes

• Commercial instinct - you connect marketing activity to revenue outcomes and are comfortable owning growth targets
• Passion for current affairs- you understand sustainable development trends, Asia sustainable development policy and the audiences that Eco-Business serves
• Founder mindset - resourceful, hands-on and able to operate with lean resources while thinking strategically
• Collaborative - you work effectively across editorial, events, advisory and commercial teams in a fast-moving environment
• Data-driven - you make decisions based on evidence and continuously optimise based on performance metrics
• QualificationsBachelor's degree in Marketing, Communications, Business or a related field; advanced degree is an advantage
• HubSpot Marketing Hub Certification required; additional CRM/marketing automation certifications are a plus

We welcome applications from candidates across Singapore, Philippines and the wider Asean region. Only shortlisted candidates will be contacted.