Growth Marketing Lead for B2B SaaS (Sustainability, APAC)

Eco-Business; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Eco-Business is seeking an experienced Marketing Lead to own the full marketing function, driving audience growth, lead generation, brand equity and revenue across our business lines. Based in Singapore or the Philippines, you will anchor regional marketing for ASEAN and Asia, collaborating with the CEO and editorial leadership.

You will develop an integrated strategy for brand, demand, CRM, events and content, using HubSpot, GA4 and GTM to measure ROI and align with sales.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• Proven track record in B2B marketing and lead generation.
• HubSpot certification and strong analytics proficiency.

Responsibilities

• Develop and execute an integrated marketing strategy to grow audience and leads across web, email, social and events.
• Drive demand generation for EB Enterprise and manage the full B2B funnel.
• Own CRM, dashboards and lifecycle email marketing to optimize CAC and ROI.
• Collaborate with editorial, events and commercial teams to amplify content and campaigns.

Skills

HubSpot

Lead generation

SEO/SEM

Analytics

B2B marketing

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot CRM

Google Analytics 4

Google Tag Manager

Email marketing

Job description

Eco-Business is seeking an experienced Marketing Lead to own the full marketing function, driving audience growth, lead generation, brand equity and revenue across our business lines. Based in Singapore or the Philippines, you will anchor regional marketing for ASEAN and Asia, collaborating with the CEO and editorial leadership.

You will develop an integrated strategy for brand, demand, CRM, events and content, using HubSpot, GA4 and GTM to measure ROI and align with sales.