Regional B2B Marketing & Product Launch Lead

WECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

WECRUIT PTE. LTD. is seeking a Regional B2B Marketing Communications professional to support and execute campaigns across Southeast Asia from Singapore.

You will develop campaigns for product launches, collaborate with internal teams, and create content for digital, print, and events. Ideal candidates have proven regional B2B marketing experience, strong written and verbal communication skills, and excellent project management with stakeholder coordination.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Communications, Business, or a related field.
• Proven experience in regional B2B marketing communications.
• Strong written and verbal communication skills.
• Experience managing integrated marketing campaigns and product launches.
• Excellent project management and stakeholder coordination skills.
• Analytical mindset with experience measuring marketing performance.
• Ability to work collaboratively across cross-functional teams.

Responsibilities

• Develop and execute regional B2B marketing campaigns for product launches.
• Collaborate with internal teams to deliver integrated marketing initiatives.
• Create engaging marketing content for digital, print, and event platforms.
• Plan and coordinate B2B events to increase brand visibility and customer engagement.
• Ensure all marketing materials comply with established brand guidelines.
• Monitor campaign performance and prepare KPI reports to evaluate effectiveness.
• Stay informed of B2B marketing trends and recommend continuous improvements.
• Coordinate with external agencies and vendors to deliver projects within budget and timelines.

Skills

Campaign management

Content development

KPI reporting

Cross-functional collaboration

Stakeholder management

Project management

Analytical mindset

Education

Bachelor's degree or Diploma in Marketing/Communications/Business

Job description

WECRUIT PTE. LTD. is seeking a Regional B2B Marketing Communications professional to support and execute campaigns across Southeast Asia from Singapore.

You will develop campaigns for product launches, collaborate with internal teams, and create content for digital, print, and events. Ideal candidates have proven regional B2B marketing experience, strong written and verbal communication skills, and excellent project management with stakeholder coordination.