POSITION SUMMARY
The Regional General Manager, Asia Pacific (APAC) is responsible for leading the company's growth strategy and business plan across the Asia Pacific region, growing the company's restaurant brands, increasing system sales and building priority markets to scale through the region's franchise partners. Reporting to the President, International, this role leads a multi-functional regional team to support, develop and hold accountable the franchisee community, maintaining brand standards, operational excellence, compliance and franchisee profitability. This role is a franchisor position that delivers results through the regional team and franchise partners rather than through direct restaurant operations, and is responsible for executing corporate initiatives within the region.
ESSENTIAL FUNCTIONS
May perform any or all of the following duties:
- Develops and executes the regional strategy and annual business plan for existing and new markets across Asia Pacific, delivering regional KPIs including system sales, same-store sales, transactions, net new restaurants, royalty income and EBITDA
- Builds the company's restaurant brands and grows priority markets to scale, overseeing the regional pipeline of new and existing franchisees and new market opportunities
- Identifies and evaluates new market and franchise partner opportunities, partnering with Development, Legal and Finance on market entry
- Holds franchisees accountable for restaurant development plans to achieve agreed company and franchisee growth targets
- Serves as the senior franchisor point of contact for franchise partners in the region, building strong, trust-based relationships
- Drives system sales and transaction growth by partnering with franchisees on marketing, menu, pricing, value and channel strategies, including delivery and digital
- Improves franchisee unit economics and profitability through P&L reviews, business planning and sharing of best practice
- Conducts regular business reviews with each franchisee to track performance against plan and agree on action plans
- Leads continuous improvement in restaurant-level performance across the regional performance scorecard, ensuring brand standards are maintained through the operations assessment and quality assurance processes
- Drives improvement in customer satisfaction through the customer feedback program and builds restaurant-level capability through restaurant management training compliance
- Partners with the senior leadership team and the franchisee community to lead operational improvements that create a superior customer experience
- Ensures franchisee compliance with development and license agreements and takes appropriate action where required
- Recruits, leads, coaches and develops the regional team to build the capabilities needed to drive franchisee performance, profitability and satisfaction
- Sets clear goals for the regional team, manages performance and builds succession plans
- Collaborates with cross-functional partners including Marketing, Supply Chain, Development, Finance, Legal and Training to overcome market obstacles
- Represents Asia Pacific within the global leadership team, providing insight into regional trends, risks and opportunities, and executes corporate initiatives within the region
- Performs other duties and/or special projects as assigned in response to changing business conditions and/or requirements
POSITION QUALIFICATIONS
- Must possess approximately 12-15 years of any combination of experience and/or education that demonstrates a commanding knowledge of multi-unit, consumer-facing businesses and franchise operations, including significant experience in a senior leadership or general management role
- BCom degree or equivalent
- Proven experience in franchise operations, ideally on the franchisor side, managing franchise partners across multiple countries
- Track record of growing brands, building a development pipeline and delivering sales and profit results
- Deep understanding of the Asia Pacific region, including its business cultures, consumer trends and regulatory environments
- Strong commercial and financial acumen, with the ability to understand and improve franchisee P&Ls and operations
- Experience leading and developing teams across multiple countries
- Expert collaborator, negotiator and influencer, able to achieve results without direct authority
- Creative problem solver and strategic thinker with strong execution skills
- Fluent in English (spoken and written); additional Asian language(s) an advantage
- QSR or restaurant industry experience preferred
- Must display strong analytical and organizational skills and have the ability to identify and implement process improvement strategies with positive business results
- Must have strong work ethics and a high level of confidentiality to ensure proper handling of sensitive information
WORK ENVIRONMENT
- Regional role based in Singapore, operating in a fast-paced, deadline-driven environment with a high volume of activity. The role works closely with franchise partners and teams across multiple countries and time zones.
PHYSICAL DEMANDS
- Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse.
- Travel as needed: approximately forty to fifty (40-50)%, including regular international travel across the Asia Pacific region.