Franchise Growth & Operations Leader (APAC)

HERSING CULINARY PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Hersing Culinary Pte. Ltd. is seeking a Franchise Manager to oversee franchise operations, ensure brand standards, and support growth across the Asia Pacific region.

You will identify and develop new franchise opportunities, train and guide franchisees, and collaborate with internal teams on marketing and operations. Willingness to travel overseas and manage franchise agreements is required. Strong communication and negotiation skills are essential.

Qualifications

• Relevant experience in F&B operations, franchise management or business development.
• Experience with F&B franchising, particularly international or regional brands, is preferred.
• Strong communication, negotiation, and relationship management skills.
• Commercially minded with good understanding of outlet operations, sales, and profitability.
• Able to work independently, manage multiple priorities and take ownership of responsibilities.
• Good knowledge of F&B industry practices and franchise operations.
• Proficient in Microsoft Office; CRM experience is an advantage.
• Willing to travel overseas when required.
• Comfortable supporting business events and activities outside normal working hours when necessary.

Responsibilities

• Oversee franchise outlets to ensure compliance with company policies, SOPs and brand standards.
• Monitor franchisee performance, sales and profitability, and work with franchisees to drive business growth.
• Identify and develop potential franchise partners, including supporting site selection, onboarding and outlet setup.
• Provide ongoing operational guidance, training and support to franchisees.
• Work closely with internal teams on franchise operations, marketing initiatives and promotional materials.
• Review franchise performance reports and provide regular updates and recommendations to management.
• Manage franchisee relationships and resolve operational issues or disputes where required.
• Conduct regular outlet visits and franchise audits to maintain service, product and brand consistency.
• Research F&B and franchise trends and identify potential expansion opportunities across the region.
• Attend industry events, trade shows and networking activities to develop franchise and business relationships.
• Travel overseas for franchise development, site visits and operational support when required.
• Manage trademark registration and franchise agreements.

Skills

Franchise management

F&B operations

Business development

Sales growth

Negotiation

Relationship management

Travel ready

Independent worker

Strategic planning

Tools

Microsoft Office

CRM

Job description

Hersing Culinary Pte. Ltd. is seeking a Franchise Manager to oversee franchise operations, ensure brand standards, and support growth across the Asia Pacific region.

You will identify and develop new franchise opportunities, train and guide franchisees, and collaborate with internal teams on marketing and operations. Willingness to travel overseas and manage franchise agreements is required. Strong communication and negotiation skills are essential.