APAC Marketing Manager

Mise En Place Talent; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Mise en Place Talent is seeking a Regional Marketing Manager to drive brand growth across Asia Pacific for a fast-growing QSR group. You will work closely with the APAC Marketing Director to develop and implement regional marketing strategies, launch new market initiatives, and strengthen brand performance across existing and emerging markets.

The ideal candidate thrives in a fast-paced, high-energy environment, collaborates across teams and external partners, and delivers concrete business

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Experience with multi-country or multi-market campaigns desired.
• Strong analytical and presentation skills.

Responsibilities

• Execute regional marketing strategies with APAC Marketing Director.
• Coordinate launches across existing and emerging markets with consistent campaigns.
• Develop 360° campaigns across digital, social, media, PR and in-store channels.
• Plan marketing calendars and field plans aligned with regional priorities.
• Support LTOs, menu innovations, seasonal campaigns and franchise partners.

Skills

Regional marketing

Franchise marketing

Campaign management

Cross-functional collaboration

Data analysis

Project management

Brand strategy

Regional launch support

Education

Bachelor's degree in Marketing or related field

Job description

Mise en Place Talent is on the lookout for a Regional Marketing Manager to drive brand growth, support franchise partners, and deliver best-in-class regional marketing initiatives across Asia Pacific for a fast-growing QSR group. This role will work closely with the APAC Marketing Director to develop and put in place regional marketing strategies, launch new market initiatives, and strengthen brand performance across both existing and emerging markets.

The ideal candidate has a passion for brand building, thrives in fast-paced, high-energy environments, and has a knack for collaborating across teams and with external partners to deliver concrete business outcomes.

The day-to-day responsibilities include:

• Partnering with the APAC Marketing Director to execute regional marketing strategies;
• Supporting launches across existing and emerging markets, ensuring consistent execution of campaigns, promotions, and brand standards;
• Coordinating the development and execution of integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels;
• Helping to build marketing calendars and field marketing plans aligned with regional business priorities;
• Supporting the planning and execution of Limited Time Offers (LTOs), menu innovation launches, and seasonal campaigns;
• Working closely with franchise partners to provide marketing guidance, review local marketing plans, and share best practices;
• Coordinating with creative, media, digital, and agency partners to ensure timely delivery of marketing initiatives;
• Monitoring campaign performance and marketing effectiveness through analysis of sales, guest insights, media performance, and ROI;
• Gathering and communicating consumer insights, competitive intelligence, and industry trends to support future marketing strategies;
• Partnering with cross-functional teams including Operations, Supply Chain, Development, Finance, and Brand to successfully execute marketing initiatives;
• Assisting with new restaurant openings by coordinating local marketing plans and launch activities;
• Supporting regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering;
• Managing marketing budgets for assigned projects while ensuring efficient use of resources;
• Helping to maintain marketing assets, promotional calendars, and project timelines across the region;
• Contributing to regional brand projects, creative development, pricing analysis, and marketing research as needed;
• Building collaborative relationships with franchise partners while serving as a trusted marketing resource;
• Identifying opportunities to improve processes, marketing effectiveness, and franchise support.

What we’re after:

• 5+ years of marketing experience, preferably within QSR, retail, hospitality, lifestyle or consumer brands;
• Experience supporting multi-unit or franchise businesses;
• Experience managing integrated marketing campaigns from planning through execution;
• Experience working across multiple countries or markets is preferred;
• A bachelor's degree in Marketing, Business, Communications, or a related field;
• Strong project management skills with the ability to manage multiple priorities simultaneously;
• A proactive mindset and willingness to take ownership;
• The ability to adapt quickly within a fast-paced, high-growth environment;
• Strong analytical and problem‑solving skills;
• Experience interpreting marketing performance metrics and consumer insights;
• Excellent communication and presentation skills;
• Strong organizational skills and attention to detail;
• The ability to influence stakeholders across cultures and functions;
• The flexibility and desire to travel 30 to 40% of the time.