Regional Experiential Marketing Lead for Auto & Luxury

bmw asia pte ltd; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

BMW Asia Pte Ltd seeks a marketing communications leader to develop and execute integrated strategies across digital, social, and offline channels. You will oversee regional partners, adapt global campaigns for local markets, and drive events with strong brand storytelling.

The role requires 7+ years in marketing communications with multi-channel campaign experience and proficiency in English and Chinese where applicable. A Class 3 driving license is preferred.

Qualifications

• Formal degree in marketing or communications is required.
• Experience in planning multi-channel campaigns and events.
• Strong written and spoken English; Chinese is a plus.

Responsibilities

• Develop and execute integrated marketing communications strategies to drive brand awareness and leads.
• Coordinate with 14 regional partners to align campaigns and KPIs.
• Create compelling content and brand assets aligned with identity guidelines.
• Adapt BMW campaigns for local and regional markets.
• Lead events and large-scale activations with on-site communications.
• Plan budgets, track metrics, and provide post-campaign analysis.
• Oversee media strategy, planning, and buying across platforms to optimize ROI.

Skills

Project management

Stakeholder collaboration

Brand storytelling

Bilingual English/Chinese

Education

Degree in Marketing, Communications, or Business

Job description

BMW Asia Pte Ltd seeks a marketing communications leader to develop and execute integrated strategies across digital, social, and offline channels. You will oversee regional partners, adapt global campaigns for local markets, and drive events with strong brand storytelling.

The role requires 7+ years in marketing communications with multi-channel campaign experience and proficiency in English and Chinese where applicable. A Class 3 driving license is preferred.