Experiential Marketing Lead: Multi‑Market Campaigns & Events

PeopleSearch; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

BMW Asia is seeking a senior Marketing Communications lead to develop and execute integrated strategies across digital, social, and offline channels. You will oversee 14 regional partners, create compelling content, and align campaigns with corporate identity and regional guidelines.

You will drive media planning, events, and budget management while coordinating with agencies and influencers to strengthen the brand in Singapore and nearby markets.

Qualifications

• Degree in Marketing, Communications, Business, or related discipline.
• Minimum 7 years of experience in marketing communications, brand management, or related fields.
• Proven experience in planning and executing multi-channel campaigns (including events).
• Strong storytelling, media planning, and digital strategy expertise.
• Fluency in English and Chinese.

Responsibilities

• Develop and execute integrated marketing communications strategies across digital, social, and offline channels.
• Oversee 14 market partners in the region of BMW Asia with their integrated marketing communications strategies.
• Oversee and initiate the creation of compelling content and brand assets aligned with identity and guidelines.
• Orchestrate activation of campaigns from BMW HQ into local and regional plans.
• Create on-site communications for large scale events like Motorshows.
• Plan and manage campaign budgets, track performance, and provide post-campaign analysis.
• Lead media strategy, planning, and buying across multiple platforms to optimize reach and ROI.
• Collaborate with media partners, influencers, and lifestyle collaborators.
• Negotiate contracts with agencies, media partners, and suppliers for regional markets.
• Develop communication toolkits and guidelines for market adaptation and consistency.

Skills

Marketing communications

Brand management

Multi-channel campaigns

Digital strategy

Content creation

Project management

Interpersonal communication

English and Chinese proficiency

Education

Degree in Marketing

Degree in Communications

Degree in Business

Tools

Data analytics

Marketing asset platforms

Budget management tools

Job description

BMW Asia is seeking a senior Marketing Communications lead to develop and execute integrated strategies across digital, social, and offline channels. You will oversee 14 regional partners, create compelling content, and align campaigns with corporate identity and regional guidelines.

You will drive media planning, events, and budget management while coordinating with agencies and influencers to strengthen the brand in Singapore and nearby markets.