Marketing Manager

BYD BY 1826 (SUNTEC) PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

BYD by 1826 Singapore is seeking a strategic and hands-on Marketing Manager to drive 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role collaborates with the Chief Brand Officer and cross-functional teams to amplify brand visibility and engage customers.

You will develop campaign plans, manage timelines, coordinate with partners, oversee content calendars, and support roadshows, product launches, and experiences that blend EV lifestyle with community.

Qualifications

• Degree or diploma in Marketing, Mass Communication, Business, or related field.
• 3–5 years of experience in marketing, branding, or communications—preferably in hybrid lifestyle, automotive, F&B, or retail.
• Experience with campaign planning, social media management, and cross-functional marketing coordination.
• Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
• Familiarity with digital marketing tools and platforms (e.g., Meta Business Suite, Mailchimp, GA, Canva).
• Basic photo and video editing skills using Canva, CapCut, or Adobe Creative Suite.

Responsibilities

• Support the development and execution of integrated marketing campaigns across digital, social, on-ground activations, and in-outlet branding.
• Work with Creative, Events, Sales, and F&B teams to align messaging and ensure campaign cohesion.
• Manage campaign timelines, content calendars, and milestone tracking for timely rollouts.
• Oversee social media content planning, briefing, and scheduling with creators and designers.
• Liaise with partners, agencies, and vendors for joint marketing efforts and activations.
• Draft and proofread copy for marketing materials, EDMs, social media, and in-outlet signage.
• Coordinate asset requests and approvals, maintaining brand tone and visual identity.
• Monitor and report on campaign performance and outcomes to guide strategy.
• Stay updated with EV, lifestyle, F&B, and digital marketing trends for relevance.
• Support roadshows, outlet launches, and automotive showcases across Singapore.

Skills

Campaign planning

Social media management

Cross-functional coordination

Copywriting

Digital marketing tools

Photo/video editing

Organization

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Mailchimp

Google Analytics

Canva

CapCut

Adobe Creative Suite (Photoshop, Premiere Pro)

Job description

About Us:
BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experience. Beyond car showrooms, our multi-concept spaces fuse innovation, sustainability, F&B, and community into one seamless lifestyle offering. From cutting-edge EV launches and immersive roadshows to curated pop-ups and heritage-inspired campaigns, we activate our brand through storytelling that moves people—literally and emotionally.

Role Overview:

We are seeking a strategic and hands‑on Marketing Manager (or Assistant Marketing Manager, depending on experience) to support and execute 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role will work closely with the Chief Brand Officer, Events, Marketing & Creative teams to drive integrated marketing strategies, amplify brand visibility, and strengthen customer engagement across our touchpoints.
You’ll be expected to wear many hats—developing campaign plans, coordinating timelines, liaising with partners and internal teams, managing content calendars, and supporting the execution of automotive‑lifestyle experiences that define BYD by 1826.

Key Responsibilities

• Support the development and execution of integrated marketing campaigns across digital, social, on-groundactivations, and in-outlet branding.
• Work closely with internal teams (Creative, Events, Sales, F&B) to align messaging and ensure campaigncohesion across all platforms.
• Manage campaign timelines, content calendars, and milestone tracking to ensure timely rollouts.
• Oversee social media content planning, briefing, and scheduling in collaboration with content creators and designers.
• Liaise with external partners, agencies, and vendors for joint marketing efforts, influencer activations, or campaign collaborations.
• Draft and proofread copy for marketing materials, EDMs, social media, and in-outlet signage from digital to physical collaterals.
• Coordinate asset requests and approvals, ensuring materials are aligned with brand tone, visual identity, and strategy.
• Monitor and report on campaign performance, digital engagement, and event outcomes to guide future strategy.
• Stay up-to-date with trends in EV, lifestyle, F&B, and digital marketing to keep campaigns relevant and innovative.
• Support the planning and publicity for roadshows, outlet launches, and automotive showcases across Singapore.
• Assist in preparing decks, reports, and proposals for internal stakeholders and external partners.

Requirements

• Degree or diploma in Marketing, Mass Communication, Business, or related field.
• 3–5 years of experience in marketing, branding, or communications—preferably in a hybrid lifestyle, automotive, F&B, or retail environment.
• Experience with campaign planning, social media management, and cross-functional marketing coordination.
• Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
• Familiarity with digital marketing tools and platforms preferred (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).
• Basic photo and video editing skills using tools like Canva, CapCut, or Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
• Creative, collaborative, and solution‑oriented with strong communication and stakeholder management skills.
• Highly organized and able to manage multiple timelines in a fast‑paced environment.
• Bonus: Experience working on roadshows, product launches, or integrated marketing campaigns across physical and digital spaces.
• Fluent in English; proficiency in Mandarin or other regional languages is a plus.