MINI Regional Marketing Specialist

BMW Asia Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

BMW Asia Pte Ltd is seeking a Regional Marketing Manager supportive role to execute and oversee regional campaigns across East Asia. You will collaborate with regional stakeholders, manage campaigns, coordinate content calendars, and drive brand communications while ensuring adherence to corporate identity guidelines.

The role involves website initiatives, online media strategies, CRM program setup, event support, and cross-functional collaboration with markets and agencies.

Qualifications

• Experience in regional marketing steering, CRM, CMS, and IT infrastructure related to marketing operations.
• Strong verbal and written communication in English to collaborate with regional stakeholders, agencies, and business partners.
• Understanding of brand and marketing communications tactics to support campaign development.
• Strong interpersonal and project management skills to coordinate cross-functional teams and deliver marketing initiatives.
• Demonstrated ability to work collaboratively as a team player across regional teams, markets, agencies, and stakeholders.

Responsibilities

• Oversee 360-degree marketing campaigns for product and brand communications across East Asia markets, monitoring performance and alignment with regional goals.
• Collaborate to ideate, plan, and manage regional marketing campaigns to maximize impact and engagement.
• Review and approve market activities and marketing materials based on corporate identity guidelines, including briefs for artwork development.
• Approve and manage social media content calendars to ensure consistent brand messaging.
• Oversee website initiatives including new site creation, campaign management, web analytics, reporting, e-commerce, site maintenance, and new product page updates.
• Support development and execution of integrated online media strategies, including display advertising, SEM, and retargeting; evaluate new media platforms for opportunities.
• Assist in setting up and tracking Salesforce CRM campaigns, including generating reports to measure campaign effectiveness.
• Provide event management and BTL support for ad-hoc projects and conferences to enhance brand presence.
• Review and steer market activities and marketing calendars to keep content up-to-date across channels.
• Proactively manage agency relationships to ensure timely and quality delivery of marketing tasks.
• Track budgets and process dealer claims and marketing invoices using SAP for end-to-end vendor and payment management.
• Organize and archive marketing documents to support operational efficiency.
• Create presentations, reports, charts, and other marketing materials for regional communication needs.
• Schedule and coordinate routine meetings with markets and agencies to facilitate collaboration and progress.

Skills

Regional marketing steering

CRM

CMS

IT infrastructure for marketing

English communication

Brand & marketing tactics

Interpersonal skills

Project management

Cross-functional collaboration

Tools

Salesforce CRM

CMS platforms

Job description

Company Overview

The BMW Group is the leading premium manufacturer of automobiles and motorcycles worldwide, operating 28 production and assembly facilities in 13 countries with a global sales network in over 140 countries. It is committed to sustainability and inclusive workplaces.

Job Summary

Support the Regional Marketing Manager in executing and overseeing regional marketing campaigns and administrative functions to drive brand communication and market engagement across East Asia.

What awaits you?

• Oversee 360-degree marketing campaigns for product and brand communications across seven East Asia markets, monitoring performance and ensuring alignment with regional goals
• Collaborate to ideate, plan, and manage regional marketing campaigns to maximize impact and engagement
• Review and approve market activities and marketing materials based on corporate identity guidelines, including creating briefs for artwork development
• Approve and manage social media content calendars to ensure consistent brand messaging
• Oversee website initiatives including new site creation, campaign management, web analytics, reporting, e-commerce, site maintenance, and new product page updates
• Support development and execution of integrated online media strategies, including display advertising, SEM, and retargeting; identify and evaluate new media platforms for communications opportunities
• Assist in setting up and tracking Salesforce CRM campaigns, including generating reports to measure campaign effectiveness
• Provide event management and below-the-line (BTL) support for ad-hoc projects and conferences to enhance brand presence
• Review and steer market activities and marketing calendars to maintain up-to-date content across all communication channels
• Proactively manage agency relationships to ensure timely and quality delivery of marketing tasks
• Track budgets and process dealer claims and marketing invoices using SAP for end-to-end vendor and payment management
• Organize and archive marketing documents systematically to support operational efficiency
• Create presentations, reports, charts, and other marketing materials to support regional communication needs
• Schedule and coordinate routine meetings with markets and agencies to facilitate collaboration and project progress

What should you bring?

• Experience in regional marketing steering, CRM, CMS, and IT infrastructure related to marketing operations
• Strong verbal and written communication skills in English to collaborate effectively with regional stakeholders, agencies, and business partners
• Understanding of brand and marketing communications tactics to support campaign development
• Strong interpersonal and project management skills to coordinate cross-functional teams and deliver marketing initiatives
• Demonstrated ability to work collaboratively as a team player across regional teams, markets, agencies, and stakeholders