Senior Marketing Executive — Brand & Events (Automotive)

Borneo Motors Singapore; Singapore; On-site; SGD 50,000 - 80,000; Full time

Benefits offered by this job

Health and life insurance

Employee discounts on vehicles

Career development & MNC exposure

Job summary

Inchcape Singapore is seeking an Executive/Senior Executive (Marketing) to drive brand strategy and customer engagement. You will plan events, coordinate with internal and external partners, and manage CRM initiatives to strengthen the brand and customer relationships.

The role requires a degree in Marketing/Business, up to 5 years in automotive or luxury brands, and strong project management skills. A Class 3A driving licence is preferred, with a market-focused marketing approach and

Qualifications

• Degree in Business Studies / Marketing / Communications.
• Experience in brand marketing or luxury brands is preferred.
• Strong project management and event planning capabilities.

Responsibilities

• Plan and execute brand events such as roadshows, launches, and showroom activations.
• Coordinate with internal/external stakeholders for creative, PR and media buying.
• Lead customer engagement programs and CRM activities, including EDMs and events.
• Manage KOL outreach and organic social content collaborations.
• Keep website, price lists and marketing collateral updated bi-weekly.
• Monitor campaign performance and optimise in real time.

Skills

CRM marketing

Event management

Digital marketing

Project management

Driving license

Education

Degree in Business/Marketing/Communications

Tools

CRM software

CMS/web updates

Job description

Are you looking to accelerate your professional development, build a brilliant career, and thrive in a highly supportive team? At Inchcape, we're pursuing an ambitious strategy to evolve our global business and lead our industry's transformation.

Join our Marketing & Customer Experience team and gain hands-on exposure across a diverse portfolio of automotive and customer-focused businesses. You will work alongside experienced marketers to deliver campaigns, events and customer-engagement initiatives while building practical experience across marketing operations and brand development.

As part of the Marketing & Customer Experience team, you will work alongside experienced marketers across a diverse portfolio of automotive and customer-focused businesses.

Unlike a traditional single-brand role, this position offers exposure to multiple business segments and different areas of marketing. You will gain hands-on experience in integrated campaigns, customer engagement, events, partnerships, marketing operations and brand development while working closely with commercial and cross-functional teams.

This is a broad, hands-on role for someone who wants to build a well-rounded foundation in marketing and progressively develop experience in managing campaigns and brands from planning through execution.

What you will do:

• Plan and execute integrated marketing campaigns, promotions and initiatives to generate customer interest, leads and measurable business outcomes.
• Support marketing activities across multiple business portfolios, adapting plans and execution to different customer segments, commercial priorities and business requirements.
• Coordinate roadshows, product launches, showroom activations, customer events and other experiential marketing activities, including post-event evaluation and follow-up. Occasional weekend work will be required to support event execution.
• Work closely with creative, media, public relations, digital, event and production partners to ensure campaigns and materials are delivered on time, within budget and to the required standard.
• Support customer engagement and relationship-management activities, including customer communications, email campaigns, database initiatives, partnerships, festive campaigns and customer events.
• Develop and coordinate content across digital, social media and owned channels to strengthen brand visibility, customer engagement and campaign performance.
• Monitor marketing and campaign performance, prepare post-campaign analyses and recommend practical improvements to strengthen effectiveness and return on investment.
• Maintain digital and customer-facing marketing touchpoints, including websites, customer relationship-management systems, price lists, campaign information and marketing materials, ensuring that content remains accurate and current.
• Manage marketing collateral and showroom materials, including coordinating updates, monitoring inventory and arranging replenishment where required.
• Partner with Sales, Operations, Customer Experience and other business teams to support customer acquisition, retention, conversion and overall commercial objectives.
• Manage day-to-day marketing administration and operational processes, including purchase requisitions, invoice processing, budget tracking, vendor coordination, campaign documentation and reporting.
• Prepare presentations, reports, business updates and marketing materials for management and internal stakeholders.
• Ensure marketing activities and communications comply with applicable brand guidelines, internal policies and regulatory requirements.
• Collaborate with colleagues across different portfolios, sharing knowledge and supporting major campaigns, events, peak periods and team initiatives when additional assistance is required.
• Support other cross-functional projects, operational activities and business priorities as reasonably required.

About you:

• Degree in Marketing, Business, Communications or a related discipline.
• Two to five years of relevant marketing experience, preferably within automotive, retail, FMCG, hospitality or another consumer-facing industry.
• Good understanding of integrated marketing, retail campaigns, customer engagement and lead-generation activities.
• Experience supporting or managing campaigns from planning and coordination through execution and performance review.
• Familiarity with digital marketing channels, customer journeys, content development and campaign-performance metrics.
• Strong project-management, organisational and coordination skills, with the ability to manage several priorities and deadlines concurrently.
• Clear and confident communicator with strong interpersonal, presentation and stakeholder-management skills.
• Meticulous and comfortable managing detailed administrative, financial and operational processes accurately.
• Commercially aware and able to connect marketing activities with customer and business outcomes.
• Resourceful and proactive, with a willingness to take ownership and resolve problems.
• Adaptable and keen to learn different business portfolios, customer segments and areas of marketing.
• Comfortable working independently while contributing actively to a collaborative team.
• Able to remain organised and effective in a lean, hands-on and fast-moving environment.
• A valid Singapore Class 3 or 3A driving licence.
• Experience within the automotive industry or in brand, retail or customer marketing will be an advantage.

We offer you:

• Benefit from clear career paths, continuous learning & MNC Exposure
• Access comprehensive health and life insurance (including dependent in health insurance)
• Enjoy exclusive colleague perks, including discounts on vehicle purchases and more.