Regional B2B Marketing Lead - Demand Gen & Enterprise Growth

AI Rudder Pte Ltd; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Learning & Development

Performance Recognition

Global Exposure

Meaningful Impact

Ownership & Autonomy

Team Engagement

Job summary

AI Rudder Pte Ltd is seeking a Senior Marketing Specialist to lead demand generation and pipeline impact for the Philippines and Singapore in a B2B SaaS setting. You will craft targeted programs that drive measurable business outcomes and balance strategic planning with hands‑on execution.

You’ll partner with sales and product to translate market intelligence into scalable campaigns, engage senior enterprise buyers, implement ABM across multi‑market environments, and ensure activities align with

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in B2B marketing within SaaS/Tech/AI/Fintech.
• Track record of driving measurable pipeline or revenue impact.
• Excellent communication and stakeholder management with senior audiences.
• Experience across multi-market or regional marketing environments, preferably SEA.
• Self-starter in dynamic, agile environments with strong prioritization.
• Hands-on experience planning and executing demand generation campaigns.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Eloqua.

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account-focused campaigns and digital programs.
• Align marketing activity with priority accounts and business objectives.
• Support high-touch engagement initiatives for senior enterprise audiences.
• Ensure initiatives tie to measurable commercial outcomes.
• Translate insights into messaging and positioning for complex industries such as financial services, telecom, and insurance.

Skills

SaaS marketing

B2B marketing

ABM

Stakeholder management

Demand generation

Cross-market campaigns

Sales alignment

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

Marketo/Eloqua

Job description

AI Rudder Pte Ltd is seeking a Senior Marketing Specialist to lead demand generation and pipeline impact for the Philippines and Singapore in a B2B SaaS setting. You will craft targeted programs that drive measurable business outcomes and balance strategic planning with hands‑on execution.

You’ll partner with sales and product to translate market intelligence into scalable campaigns, engage senior enterprise buyers, implement ABM across multi‑market environments, and ensure activities align with