APAC Field Marketing & Demand Gen Lead

Epicor; Singapore; Hybrid; SGD 70,000 - 120,000; Full time

Benefits offered by this job

Health and Wellness

Internal Mobility

Career Development

Education Support

Inclusive Workplace

Work-Life Balance

Global Mobility

Job summary

Epicor is seeking a hands‑on Demand Generation Field Marketer to drive pipeline growth across Southeast Asia. You will own end‑to‑end programs from planning, execution, measurement to optimisation in a hybrid APAC team.

You will partner with Sales, BD and central marketing to convert business priorities into measurable campaigns. We value strong B2B marketing experience in enterprise software or SaaS, with a proven ability to manage multi‑channel programs and regional markets.

Qualifications

• Experience in B2B marketing for enterprise software, SaaS, or tech.
• Proven track record delivering integrated demand generation across multiple channels.
• Strong project management with ability to run multiple programs and deadlines.
• Solid understanding of the B2B buying journey, lead generation and funnel progression.
• Analytical mindset with ability to use data to improve campaigns.

Responsibilities

• Plan and execute integrated demand generation programs across digital, email, webinars, events, content, social, partner and third‑party channels.
• Translate business priorities into execution plans with objectives, audiences, messaging, timelines and budget.
• Own programs from planning to measurement and optimization across markets and priorities.
• Identify risks and blockers; escalate where needed and resolve issues.
• Collaborate with Sales, Business Development and central marketing to align campaigns with pipeline priorities.
• Provide regular visibility on campaign progress, risks, results and next steps.
• Measure campaign effectiveness across engagement, leads, conversion and ROI to drive future activity.
• Use CRM and marketing automation tools to track performance and support data‑driven decisions.
• Coordinate agencies, media partners, vendors, and internal teams for high‑quality delivery.
• Support targeted and Account‑Based Marketing for strategic accounts.

Skills

B2B marketing

Campaign management

Cross-functional collaboration

Analytics

Tools

Salesforce

Marketing automation

Job description

Epicor is seeking a hands‑on Demand Generation Field Marketer to drive pipeline growth across Southeast Asia. You will own end‑to‑end programs from planning, execution, measurement to optimisation in a hybrid APAC team.

You will partner with Sales, BD and central marketing to convert business priorities into measurable campaigns. We value strong B2B marketing experience in enterprise software or SaaS, with a proven ability to manage multi‑channel programs and regional markets.