Regional CRM Strategy & Creatives Lead

Samsung; Singapore; Presencial; SGD 120.000 - 180.000; Tempo integral

Resumo da vaga

Samsung Electronics Singapore seeks a CRM Strategy Lead to drive regional CRM and 1st-party data marketing across SEAO. You will translate business objectives and KPIs into audience strategies and lifecycle campaigns, partnering with Campaign Operations, Martech and marketing teams to deliver connected, relevant customer experiences.

The role focuses on defining campaign strategy, ownership of end-to-end execution, multichannel journeys, loyalty programs such as Samsung Members and Samsung

Qualificações

• Bachelor's degree in Marketing, Business Administration or related field.
• Proven experience in CRM and digital marketing with data-driven consumer focus.
• Experience with CRM platforms and marketing automation tools such as Adobe Campaign or Salesforce Marketing Cloud.

Responsabilidades

• Lead regional CRM strategy and campaign roadmap to drive acquisition, conversion, retention and loyalty.
• Translate customer data and CRM KPIs into actionable audience and campaign strategies.
• Own end-to-end campaign strategy from briefing to deployment, testing and optimisation.
• Lead CRM creative direction and briefing with agencies to develop on-brand communications.
• Monitor campaign performance and translate learnings into future strategies.

Conhecimentos

CRM strategy

Marketing automation

Audience segmentation

Stakeholder management

Formação

Bachelor's degree in Marketing or related field

Ferramentas

Adobe Campaign

Salesforce Marketing Cloud

Descrição da vaga

Samsung Electronics Singapore seeks a CRM Strategy Lead to drive regional CRM and 1st-party data marketing across SEAO. You will translate business objectives and KPIs into audience strategies and lifecycle campaigns, partnering with Campaign Operations, Martech and marketing teams to deliver connected, relevant customer experiences.

The role focuses on defining campaign strategy, ownership of end-to-end execution, multichannel journeys, loyalty programs such as Samsung Members and Samsung