Regional CRM Strategy & Creative Campaigns Lead

Samsung Asia Pte Ltd; Singapore; Vor Ort; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Samsung Asia Pte Ltd is seeking a CRM Strategy Lead to steer regional CRM, audience strategy and lifecycle initiatives across SEAO. You will translate insights into campaigns, own campaign strategy, and collaborate with Campaign Operations and Martech to deliver connected customer experiences.

You'll act as the regional CRM orchestrator, aligning stakeholders, managing partners, and driving multichannel lifecycle programs including loyalty programs such as Samsung Members and Samsung Rewards.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Proven experience in CRM and digital marketing.
• Experience with CRM platforms and marketing automation tools such as Adobe Campaign or Salesforce Marketing Cloud.
• Regional or multi-market experience and ability to work across diverse markets.

Aufgaben

• Lead the regional CRM strategy and campaign roadmap to drive acquisition, conversion, retention and loyalty in support of business objectives.
• Translate customer data, behavioural insights and CRM KPIs into actionable audience and campaign strategies.
• Develop integrated CRM campaign plans covering audience, proposition, messaging, channel, timing, frequency and campaign objectives.
• Own end-to-end campaign strategy in partnership with the Campaign Operations & Martech team, from briefing and deployment through testing and optimisation.
• Lead CRM creative direction and briefing, partnering with creative teams and agencies to develop relevant, effective and on-brand CRM communications.
• Monitor campaign performance, drive testing and optimisation, and translate learnings into future campaign strategies.

Kenntnisse

CRM & digital marketing

Cross-market collaboration

Data-driven decision making

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Adobe Campaign

Salesforce Marketing Cloud

Jobbeschreibung

Samsung Asia Pte Ltd is seeking a CRM Strategy Lead to steer regional CRM, audience strategy and lifecycle initiatives across SEAO. You will translate insights into campaigns, own campaign strategy, and collaborate with Campaign Operations and Martech to deliver connected customer experiences.

You'll act as the regional CRM orchestrator, aligning stakeholders, managing partners, and driving multichannel lifecycle programs including loyalty programs such as Samsung Members and Samsung Rewards.