Regional Category Manager (Product Marketing)

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer (Asia-Pacific) Pte. Ltd in Singapore seeks a senior Product Marketing professional to lead GTM strategy across APAC. You will shape product positioning, conduct in-depth market research, and drive go-to-market readiness in key markets.

You will monitor industry trends, translate insights into actionable recommendations, and collaborate with Sales, Marketing, and Operations to meet commercial goals. Experience with NPI and product lifecycle is preferred.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• 8–10 years of experience in product marketing, GTM strategy, or related field.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute GTM strategies for APAC product launches.
• Monitor market trends, competitors, and customer needs to influence roadmap.
• Manage product lifecycle from launch to end-of-life, tracking performance.

Skills

GTM strategy

Product marketing

Cross-functional collaboration

Data-driven mindset

NPI project management

Education

Bachelor’s degree in business/marketing

Tools

Market research

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :GTM Strategy Development: Lead the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting In-depth market research, defining product positioning, and driving go-to-market readiness across all key markets.Market Insights: Proactively monitor and analyze industry trends, competitor activities, and customer preferences across the AP region. Translate insights into actionable recommendations that influence product roadmap decisions and marketing strategies.Product Lifecycle Management: Manage product lifecycle activities, including launch planning, tracking product performance, and end-of-life strategy.Pricing Strategy: Lead pricing analysis and strategy development in collaboration with cross-functional teams.Sales & Marketing Alignment: Drive alignment between sales and marketing teams on forecasting, campaign planning, and demand generation initiatives. Serve as a key stakeholder in ensuring commercial goals are met.Channel Enablement: Develop and oversee training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge.Marketing Execution Oversight: Partner with the Marketing team to lead campaign execution, including strategy alignment, content direction, audience targeting, and performance tracking.Product Launch Execution: Own the coordination and execution of NPI launches, ensuring seamless communication and alignment between global divisions, sales teams, and channel partners..Market Performance & Analysis: Drive data-driven decision-making by overseeing the collection, analysis, and reporting of product performance data, customer feedback, and market trends. Present findings and strategic recommendations to senior stakeholders.Pre-Requisites :Bachelor’s degree in business management, Marketing, or a related field.8-10 years of experience in product marketing, GTM strategy, or a related field.Strong analytical skills with a data-driven mindset, able to interpret data and provide insights.Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations.Strategic thinker with strong attention to detail and a solution-oriented approach to problem-solving.Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and stakeholders simultaneously.Solid understanding of the tech product lifecycle, with hands-on experience managing NPI processes and product performance tracking.Experience in Consumer Electronics or Direct-to-Consumer industries is a plus.Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage.Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.Are you game?