B2B IT Marketing Lead — Partner & Demand Gen

trust recruit pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Remuneration and benefits

Career progression

Job summary

Trust Recruit Pte Ltd in Singapore is seeking a seasoned marketing professional to manage co-marketing plans and MDF with technology vendors. You will lead liaison between global vendors and SESA leadership, develop B2B campaigns, and drive lead generation across Cloud, Infrastructure, and Software.

The role requires 5–8 years in IT distribution marketing, strong channel ecosystem understanding, and experience with MDF budgets.

Qualifications

• 5–8 years of dedicated marketing experience within the IT Distribution industry.
• Strong understanding of the IT channel ecosystem and vendor-partner relationships.
• Direct experience managing marketing budgets and MDF processes and compliance.

Responsibilities

• Manage co-marketing plans and MDF with key technology vendors and internal product teams.
• Ensure marketing activities meet vendor branding and audit requirements for fund reimbursement.
• Act as the marketing liaison between global vendors and SESA business leadership; develop B2B campaigns to engage partners including System Integrators, VARs and Corporate Resellers.
• Drive lead and demand generation to support pipeline growth across Cloud, Infrastructure and Software.
• Manage industry events, partner roundtables, webinars and product launches across Singapore and SESA; coordinate Singapore execution with global marketing teams and leadership.
• Track and report campaign ROI, pipeline contribution and marketing KPIs.
• Localize global campaigns and marketing assets for the SESA market.

Skills

Campaign management

Vendor relations

Budget management

B2B marketing

Job description

Trust Recruit Pte Ltd in Singapore is seeking a seasoned marketing professional to manage co-marketing plans and MDF with technology vendors. You will lead liaison between global vendors and SESA leadership, develop B2B campaigns, and drive lead generation across Cloud, Infrastructure, and Software.

The role requires 5–8 years in IT distribution marketing, strong channel ecosystem understanding, and experience with MDF budgets.