Propositions & GTM Strategy Lead

Manulife; Singapore; Hybrid; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Manulife Singapore is seeking a results-driven leader to design customer-focused value propositions and translate features into clear market positioning. You will guide GTM strategy, run workshops across channels, and ensure consistent messaging in all customer materials.

You will oversee sales enablement content, coach a small team, and coordinate with Product, Marketing, and Sales to drive launches and distributor adoption, while safeguarding compliance and commercial effectiveness.

Aufgaben

• Lead the design of customer-centric product value propositions grounded in customer insights, segmentation, and distributor feedback
• Translate product features into clear, differentiated positioning vs internal and competitor offerings
• Ensure consistent messaging across all customer-facing and distributor-facing materials
• Own end-to-end GTM strategy and execution across channels (Agency, Banca, etc.)
• Lead GTM workshops and establish weekly/monthly execution cadence across stakeholders
• Drive alignment across Product, Marketing, Distribution, and Training teams to ensure coordinated launch
• Oversee development of sales proposition decks, pitchbooks, and customer-facing materials
• Translate materials into layman, customer-friendly language
• Drive training at launch to ensure high-quality adoption by distributors
• Lead collaboration across Product Development, Marketing, Distribution, and Operations
• Facilitate workshops and maintain a tight feedback loop with frontline channels for continuous improvement
• Ensure messaging accuracy while maintaining commercial effectiveness and compliance
• Provide day-to-day direction, coaching, and quality assurance for proposition and GTM deliverables
• Allocate workstreams across launches, enhancements, and BAU support
• Build team capability in storytelling, commercial thinking, and stakeholder management
• Go-to-market workshops and ongoing execution cadence

Jobbeschreibung

Manulife Singapore is seeking a results-driven leader to design customer-focused value propositions and translate features into clear market positioning. You will guide GTM strategy, run workshops across channels, and ensure consistent messaging in all customer materials.

You will oversee sales enablement content, coach a small team, and coordinate with Product, Marketing, and Sales to drive launches and distributor adoption, while safeguarding compliance and commercial effectiveness.