Strategic Propositions Manager – Growth & GTM

Prudential plc; Singapore; On-site; SGD 130,000 - 170,000; Full time

Job summary

Prudential plc is seeking a Sales Proposition Manager / Senior Manager to translate product strategy into compelling propositions that drive distribution success. You will work across Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans that strengthen customer relevance and business growth.

With 5–15 years of experience in Life Insurance or Financial Services, you will lead proposition initiatives, support product

Qualifications

• 5-15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Good understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement.
• Hands-on experience developing value propositions, sales narratives, campaign concepts or go-to-market materials.
• Experience supporting product launches, commercialization initiatives or distribution campaigns.
• Strong project coordination, stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.

Responsibilities

• Support the Sales Proposition Lead in developing propositions that drive business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into clear value propositions and sales narratives.
• Develop proposition content for new product launches, and strategic initiatives under the direction of the Sales Proposition Lead.
• Prepare proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Coordinate with Product, Marketing, Customer, Training and Distribution teams to deliver agreed proposition initiatives.
• Gather, synthesize and incorporate distributor feedback to improve proposition relevance and sales effectiveness.

Skills

Proposition development

Product marketing

Distribution strategy

Project coordination

Stakeholder management

Sales enablement

Job description

Prudential plc is seeking a Sales Proposition Manager / Senior Manager to translate product strategy into compelling propositions that drive distribution success. You will work across Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans that strengthen customer relevance and business growth.

With 5–15 years of experience in Life Insurance or Financial Services, you will lead proposition initiatives, support product