Proposition & Growth Lead, Financial Services

Prudential Assurance Company Singapore; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Prudential Assurance Company Singapore is seeking a seasoned Sales Proposition Lead to translate product strategy into customer-centric, commercially effective propositions that drive distribution success. The role connects Product, Distribution, Marketing and Customer teams to craft value propositions, sales narratives and commercialization plans that bolster customer relevance and business growth.

Responsibilities include developing distributor propositions across Protection, Health, Wealth

Qualifications

• 8-15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Experience developing customer value propositions, sales narratives, campaign concepts or go-to-market strategies.
• Proven track record supporting product launches, commercialization initiatives or distribution campaigns.
• Strong stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.
• Excellent communication, presentation and storytelling capabilities.
• Ability to translate complex product features into clear customer benefits and distributor-friendly messages.

Responsibilities

• Develop distributor propositions that support business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into compelling value propositions and sales narratives.
• Drive proposition development for new product launches, campaigns and strategic initiatives.
• Create proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Work with Product, Marketing, Customer, Training and Distribution teams to deliver commercially effective solutions.
• Gather and incorporate distributor feedback to strengthen proposition relevance and sales effectiveness.
• Monitor competitor propositions, market developments and distribution feedback to improve competitive positioning.
• Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials.
• Recommend proposition enhancements based on business performance, customer insights and market feedback.
• Manage cross-functional stakeholders to ensure alignment, clarity and successful delivery of proposition initiatives.
• Support business planning and campaign development through proposition-led growth recommendations.

Skills

Proposition Development

Product Marketing

Distribution Strategy

Product Management

Customer Strategy

Sales Enablement

Stakeholder Management

Communication

Job description

Prudential Assurance Company Singapore is seeking a seasoned Sales Proposition Lead to translate product strategy into customer-centric, commercially effective propositions that drive distribution success. The role connects Product, Distribution, Marketing and Customer teams to craft value propositions, sales narratives and commercialization plans that bolster customer relevance and business growth.

Responsibilities include developing distributor propositions across Protection, Health, Wealth