Sales Proposition Architect

Prudential plc; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Prudential plc in Singapore seeks a Sales Proposition Lead to translate product strategy into compelling value propositions for distribution across Protection, Health, Wealth and Retirement. You will bridge Product, Distribution, Marketing and Customer teams to craft sales narratives and go-to-market plans.

The role requires senior experience in life insurance and financial services, excellent storytelling, and strong stakeholder management to drive growth and ensure alignment with business

Qualifications

• 8–15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement.
• Experience developing customer value propositions, sales narratives, campaign concepts or go-to-market strategies.
• Proven track record supporting product launches or distribution campaigns.

Responsibilities

• Develop distributor propositions that support business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into compelling value propositions and sales narratives.
• Drive proposition development for new product launches, campaigns and strategic initiatives.
• Create proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Work with Product, Marketing, Customer, Training and Distribution teams to deliver commercially effective solutions.
• Gather and incorporate distributor feedback to strengthen proposition relevance and sales effectiveness.
• Monitor competitor propositions, market developments and distribution feedback to improve competitive positioning.
• Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials.
• Recommend proposition enhancements based on business performance, customer insights and market feedback.
• Manage cross-functional stakeholders to ensure alignment, clarity and successful delivery of proposition initiatives.
• Support business planning and campaign development through proposition-led growth recommendations.

Skills

Life Insurance

Wealth Management

Financial Services

Proposition Development

Product Marketing

Distribution Strategy

Product Management

Customer Strategy

Sales Enablement

Stakeholder Management

Communication

Storytelling

Job description

Prudential plc in Singapore seeks a Sales Proposition Lead to translate product strategy into compelling value propositions for distribution across Protection, Health, Wealth and Retirement. You will bridge Product, Distribution, Marketing and Customer teams to craft sales narratives and go-to-market plans.

The role requires senior experience in life insurance and financial services, excellent storytelling, and strong stakeholder management to drive growth and ensure alignment with business