Proposition & GTM Strategy Lead

Manulife/John Hancock; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Manulife/John Hancock in Singapore seeks a Senior Proposition & GTM leader to design customer-focused value propositions and translate them into compelling sales materials. You will orchestrate end-to-end GTM across Agency and Banking channels, drive cross-functional alignment, and coach a small team to ensure high-impact launches.

Responsibilities include developing sales content, ensuring messaging consistency, and leading training for distributors to accelerate adoption and commercial success.

Qualifications

• Experience designing customer value propositions grounded in insights and segmentation.
• Ability to translate complex product features into clear customer language.
• Strong GTM planning and execution across multiple channels (Agency, Banca, etc.).
• Proven ability to lead cross-functional teams and coach others.

Responsibilities

• Design and supervise proposition strategy and development activities.
• Own end-to-end GTM strategy and execution across channels.
• Lead creation of sales decks, pitchbooks, and customer materials.
• Coordinate cross-functional initiatives with Product, Marketing, Distribution and Training.
• Supervise a small team, allocate workstreams, and build storytelling capability.

Skills

Proposition design

Storytelling

Go-To-Market

Multi-channel execution

Stakeholder leadership

Program management

Workshop facilitation

Team leadership

Job description

Manulife/John Hancock in Singapore seeks a Senior Proposition & GTM leader to design customer-focused value propositions and translate them into compelling sales materials. You will orchestrate end-to-end GTM across Agency and Banking channels, drive cross-functional alignment, and coach a small team to ensure high-impact launches.

Responsibilities include developing sales content, ensuring messaging consistency, and leading training for distributors to accelerate adoption and commercial success.