Product Specialist

PBA Group; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PBA Group is seeking a driven professional to lead the Precision Robotics product line in Singapore. You will own the lifecycle, drive new product launches, and collaborate with the local sales team on pricing and market strategy.

You will gather market and competitor insights across regional and international markets to steer development, coordinate cross-functional teams, and support sales in capturing opportunities at exhibitions and through targeted promotions.

Qualifications

• Bachelor's degree or diploma in engineering and/or business or equivalent.
• 3+ years' experience in automation/precision stages or related field.
• Knowledge of control systems, linear motion, and related technologies.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Willing to travel and work independently to deliver results.

Responsibilities

• Own the Precision Robotics business; manage precision stage solutions, new product launches, and sales strategy with local sales team.
• Understand local market pricing and competitor strategy to boost market share.
• Plan and coordinate Customer and Product Requirements; define architecture strategy incl. performance, specs, cost, price, and reliability targets.
• Collaborate with Sales, Marketing, Training, Support, and other teams to execute product plans and drive promotion and training.
• Conduct market analysis to provide R&D with market requirements and strategic direction.
• Participate in symposia, trade shows, and exhibitions to stay informed on competitive technologies and present papers.
• Prepare competitive analyses and develop counter-strategies for products.
• Consolidate and share success stories from local markets and leverage best practices internationally.
• Support sales teams in engaging potential customers to close opportunities and attend industry events.

Skills

Self-driven

Market insights

Travel ready

Education

Bachelor's degree or diploma in engineering and/or business

Tools

Microsoft Office

Job description

Job Summary

Responsibilities include, but are not limited to, driving the sales and marketing of the Product Line, covering areas such as forecasting, product margin management, promotions, and execution of product life cycle management.

In addition, you will be part of a collaborative team that actively gathers and provides market and competitor insights - not only from the local market but also from international markets - to support development engineering and manufacturing activities, aligning with the Group's long-term strategic objectives.

Job Responsibilities

• Responsible for the Precision Robotics business, including precision stage solutions and related products, covering new product launches and sales strategy planning in collaboration with the local sales team.
• To fully understand local market pricing and competitor strategy, to enable sales to increase market share and ensure sustainable business.
• Plan and coordinate the preparation of Customer and Product Requirements. Define the product line's architectural strategy, including performance objectives, functional specifications, and cost, price, and reliability targets.
• Collaborate with Sales, Marketing, Training, Support, and other cross-functional teams to execute product plans. Drive product promotion and introduction activities, including sales enablement, product literature, and training programs to achieve business objectives.
• Conduct market analysis to provide R&D with insights on market requirements and strategic direction.
• Participate in and support technical symposiums, trade shows, and exhibitions on industrial control systems to stay informed on competitive technologies, as well as present papers and seminars to promote company products.
• Prepare competitive analyses and develop counter-strategies for both new and existing products.
• Consolidate and share success case studies from local markets while leveraging best practices from international markets.
• Support sales teams in engaging potential customers to close opportunities, while maintaining market relevance by actively attending industry events and monitoring emerging trends.

People Requirements

• Requires bachelor's degree/diploma in engineering and/or business, or equivalent.
• 3+ years' experience, balanced between technical execution and commercial leadership.
• Automation industry knowledge required, with a background in control system linear motion, and a precision stages background desired.
• Proficient in core Microsoft Office products.
• Able to work independently and have a self-driven personality to achieve results.
• Proven ability to work with internal and external organizations and deliver results to the market.
• Willing to travel