Product Specialist

PBA SYSTEMS PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

PBA SYSTEMS PTE LTD in Singapore is seeking a Product Marketing Manager to drive sales and marketing of the Precision Robotics product line, covering forecasting, margins, promotions, and lifecycle management.

You will collaborate with local and international teams to gather market and competitor insights, plan product requirements and architecture, and work with Sales, Marketing, Training, and Support to deliver product plans and enable sales. Willingness to travel.

Qualifications

• Requires a bachelor’s degree or diploma in engineering and/or business.
• 3+ years' experience in automation with control systems and precision stages is preferred.
• Industry knowledge of automation and motion control is required.
• Proficient in MS Office.

Responsibilities

• Drive sales and marketing of the Product Line, including forecasting, margins, promotions, and lifecycle management.
• Collaborate with local and international teams to gather market and competitor insights.
• Plan and coordinate customer and product requirements, architecture strategy, and cost targets.
• Coordinate with Sales, Marketing, Training, Support to execute product plans and enable sales.
• Conduct market analysis to inform R&D and strategic direction.
• Support industry events and exhibitions to promote products and stay informed on competitors.
• Prepare competitive analyses and develop counter-strategies for products.
• Share best practices from international markets and support closing opportunities.
• Attend industry events to monitor trends and engage potential customers.

Skills

Sales strategy

Market research

Cross-functional collaboration

Self-driven

Willingness to travel

Education

Bachelor’s degree or diploma in engineering or business

Tools

MS Office

Job description

Job Summary

Responsibilities include, but are not limited to, driving the sales and marketing of the Product Line, covering areas such as forecasting, product margin management, promotions, and execution of product life cycle management.

In addition, you will be part of a collaborative team that actively gathers and provides market and competitor insights — not only from the local market but also from international markets — to support development engineering and manufacturing activities, aligning with the Group’s long-term strategic objectives.

Job Responsibilities

• Responsible for the Precision Robotics business, including precision stage solutions and related products, covering new product launches and sales strategy planning in collaboration with the local sales team.
• To fully understand local market pricing and competitor strategy, to enable sales to increase market share and ensure sustainable business.
• Plan and coordinate the preparation of Customer and Product Requirements. Define the product line’s architectural strategy, including performance objectives, functional specifications, and cost, price, and reliability targets.
• Collaborate with Sales, Marketing, Training, Support, and other cross-functional teams to execute product plans. Drive product promotion and introduction activities, including sales enablement, product literature, and training programs to achieve business objectives.
• Conduct market analysis to provide R&D with insights on market requirements and strategic direction.
• Participate in and support technical symposiums, trade shows, and exhibitions on industrial control systems to stay informed on competitive technologies, as well as present papers and seminars to promote company products.
• Prepare competitive analyses and develop counter‑strategies for both new and existing products.
• Consolidate and share success case studies from local markets while leveraging best practices from international markets.
• Support sales teams in engaging potential customers to close opportunities, while maintaining market relevance by actively attending industry events and monitoring emerging trends.

People Requirements

• Requires bachelor’s degree/diploma in engineering and/or business, or equivalent.
• 3+ years’ experience, balanced between technical execution and commercial leadership.
• Automation industry knowledge required, with a background in control system linear motion, and a precision stages background desired.
• Proficient in core Microsoft Office products.
• Able to work independently and have a self‑driven personality to achieve results.
• Proven ability to work with internal and external organizations and deliver results to the market.
• Willing to travel