Product Marketing Manager

Ad Astra Staffing Solutions Private Limited; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Ad Astra Staffing Solutions Private Limited is seeking a Marketing Manager to lead go-to-market strategy and educate marketing teams on product opportunities. You will align stakeholders, steer campaigns across channels, and translate market context into actionable plans.

You will drive campaigns, analyze market trends, and deliver insights that shape product adoption and education initiatives, coordinating with regional teams across time zones to maximize impact.

Responsibilities

• Lead cross-functional marketing campaigns across multiple regions and channels.
• Act as SME on product features to partners and drive market analysis.
• Develop regional go-to-market plans and positioning.
• Define content strategies and track product metrics.
• Validate market size and opportunities, collaborating with teams.
• Extract user insights to inform product development and marketing.
• Shape brand messaging and product voice across communications.
• Create marketing content and coordinate with production teams.
• Plan and manage large-scale campaigns and assess performance.
• Drive and align marketing initiatives with OKRs.

Skills

Cross-Functional Coordination

Stakeholder Management

Lifecycle Marketing Operations

Strategic Prioritization

Job description

Top 4 Skills

• Cross-Functional Coordination: Navigating complex cross-functional roadmaps and aligning stakeholders across different time zones.
• Stakeholder Management: Influencing global leadership to prioritize specific regional needs in a resource-constrained environment.
• Lifecycle Marketing Operations: Practical knowledge of E2E churn-prevention tactics and CRM/Retention toolsets.
• Strategic Prioritization: Ability to identify critical trade-offs and manage scope to meet tight deadlines.

De ion:

As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium

• to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
• Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets